Link Building Research
& AI Visibility Data
Original studies on how backlinks drive rankings, AI citations, and brand visibility for B2B SaaS — built from real campaign data, not theory.
AI Reads Your Blog.
It Cites Your Competitors.
We mapped 1.2M AI citations across 4,800 B2B SaaS domains. AI crawlers hit product pages 3× more often than blogs — but cite editorial content 4× more. The gap rewards brands with stronger link profiles pointing to their content pages.
The Domain Authority Myth
DA predicts Google rankings but shows near-zero correlation with AI citation frequency. Topical link clusters matter far more.
Link Velocity vs. Citation Velocity
Aggressive link building spikes DA fast — but AI citation visibility lags by 60–90 days. We tracked 280 campaigns and mapped the exact curve.
The Content Freshness Signal
Content age affects AI citation rates — with a surprising reversal at 18 months for evergreen content with accumulated backlinks.
Anchor Text Patterns That Drive AI Citations
Brand-name anchors produce 4× the AI citation lift vs. generic or URL-only anchors across 340K variations.
Link Equity Distribution in B2B SaaS
How backlinks flow through SaaS site architectures — and why most link equity never reaches the pages that need it for AI citations.
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