Ad-Tech’s Dynamic Growth Trends and Statistics

Introduction

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Advertising technology (Ad-Tech) continually continues to redefine how brands connect with their audiences. The intersection of technology and advertising has propelled the industry into new realms, with innovation driving remarkable growth and transformation. 

As we get into the latest trends and statistics shaping Ad-Tech, it becomes evident that this sector stands at the forefront of revolutionizing marketing strategies, enhancing targeting precision, and reshaping consumer engagement.

From the surge in programmatic advertising to the integration of AI-driven solutions, understanding the dynamic trends and statistical insights is crucial to navigating the rapidly expanding Ad-Tech ecosystem.

AdTech Trends

As 2023 unfolds, the realm of advertising technology (AdTech) continues its upward trajectory, fundamentally reshaping how businesses interact and engage with their audiences. This year’s AdTech trends are set to revolutionize marketing strategies, emphasizing the pivotal role of personalized experiences in fostering deeper connections and yielding higher returns on investment (ROI) for brands. The focus in 2023 lies not just in innovation but in refining and optimizing existing methodologies to enhance their efficacy.

The landscape of AdTech remains a dynamic and ever-expanding terrain, offering marketers unprecedented opportunities to leverage data-driven insights for more refined decision-making processes.

Forecasts paint a compelling picture, projecting the AdTech market to skyrocket to a staggering $2.9 trillion by 2031, underlining the dominance of digital platforms. With online advertising poised to claim 50% of total advertising efforts, this year showcases the accelerating shift towards digital, with online ad spend projected to reach $378 billion, while offline advertising retains a substantial $196 billion share.

  • The worth of the overall AdTech market is expected to hit $2.9 trillion by 2031.
  • In 2023, 50% of advertising will be online, with offline advertising spend totaling $196 billion and digital advertising reaching $378 billion.

Programmatic Advertising Trends 

As we step into 2023, Programmatic Advertising stands tall as the linchpin of modern marketing strategies. Expected to claim 80% of media-buying spend, with a staggering $147.4 billion projected by 2023 and a promising 27% share of digital ad spending, its exponential growth trajectory remains undeniable.

Marketers are strategically diverting investments, with 56% eyeing increased spend on TikTok and 24% favoring video formats. This dynamic landscape showcases a thriving evolution in digital advertising methodologies, promising innovation, precision, and a redefined engagement paradigm for brands and consumers alike.

  • The share of programmatic advertising in the total media-buying spend reaches 80% .
  • Over $2772.7 billion is how far global programmatic advertising display spend will march by 2028.
  • In 2023, 56% of marketers plan to increase their investment in TikTok.
  • In 2023, 24% of marketers are planning to invest more in video than any other format.
  • Programmatic advertising is expected to reach $147.4 billion by 2023.
  • Programmatic advertising is expected to account for 27% of all digital ad spending by 2023.
  • Programmatic advertising is expected to grow at a CAGR of 22.7% from 2021 to 2026.
  • Programmatic advertising is expected to reach $147.4 billion by 2023, accounting for 27% of all digital ad spending.

Video Marketing Trends 

In the world of marketing, video content continues to reign supreme. As we approach 2023, the landscape of Video Marketing is poised for a significant evolution. This year promises a surge in video-centric strategies, with innovative formats and platforms reshaping consumer engagement and brand narratives. Let’s delve into the trends shaping the future of Video Marketing in the upcoming year.

  • Webinars and live events saw over 11,000% growth over the past decade, making it the fastest-growing video segment.
  • In 2021, over 50% of marketers used visuals in over 91% of their content.
  • 24% of marketers are planning to invest more in video than any other format in 2023.
  • In 2023, 96% of marketers see video as an ‘important part’ of their marketing strategy, with 92% reporting a positive ROI.
  • Cisco reports that 82% of global internet traffic will come from video streaming or video downloads in 2022.
  • 34. In Q4 2022, online videos had an audience reach of 91.8% among internet users worldwide.
  • 35. In 2023, 60% of marketers plan to increase their video budget, with 24% intending to increase their budget by 9%.
  • In 2023, video content will make up 82% of the internet traffic.
  • Viewers claim they retain 95% of the information given in the form of videos.
  • In the United States, the video marketing industry is worth $135 billion.
  • 82% of the digital video marketers generated leads through video content.
  • 70% of marketers plan to increase their video marketing budget after the pandemic.
  • Due to the pandemic, 74% of the marketers were forced to rely on video marketing.
  • In 2020, about 24% of marketers tried video marketing for the first time.
  • 71% of B2B marketers say content marketing has become more important to their organization in the last year.
  • In 2021, over 50% of marketers used visuals in over 91% of their content.
  • 56% of marketers plan to increase their investment in TikTok in 2023.
  • 24% of marketers are planning to invest more in video than any other format in 2023.

AdTech Statistics

As we explore the latest AdTech statistics, a compelling narrative emerges—a story of dynamic shifts in consumer preferences, the exponential growth of digital advertising spend, and the pivotal role of technology in shaping advertising strategies. 

These statistics provide invaluable insights, enabling marketers and businesses to navigate the intricate nuances of AdTech, adapting to changing trends and leveraging data for effective targeting and engagement.

  • Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014.
  • Google and Facebook captured 48.4% of digital ad spend in 2022, with Google capturing 28.8% and Facebook capturing 19.6% .
  • 71% of B2B marketers say content marketing has become more important to their organization in the last year.
  • In 2021, over 50% of marketers used visuals in over 91% of their content.
  • 56% of marketers plan to increase their investment in TikTok in 2023.
  • 24% of marketers are planning to invest more in video than any other format in 2023.
  • 1 in 3 marketers plans to stop using NFTs this year.
  • Additionally, 29% plan to stop marketing in the Metaverse and in audio chat rooms.
  • 65% of all web traffic is via a mobile device.

AdTech Statistics by Sectors

Within the expansive realm of advertising technology (AdTech), the impact and application of statistics vary across diverse industry sectors, each showcasing unique trends and patterns. Understanding AdTech statistics by sectors unveils a narrative of tailored strategies.

These statistics serve as invaluable compasses, guiding sector-specific marketing decisions and offering insights into the nuanced landscapes of industries, from social media advertising to in-game advertising to e-commerce.

In-App Mobile Advertising Trends

  • In-app mobile advertising is expected to reach $201 billion by 2023.
  • In-app mobile advertising is expected to account for 72% of all mobile ad spending by 2023.
  • Mobile advertising will account for a significant portion of digital ad spending, with in-app mobile advertising expected to reach $201 billion by 2023.
  • In 2021, in-app advertising reached $201 billion, and it is expected to continue growing in the coming years.
  • The CTR for in-app ads is 0.56% globally, compared to the 0.23% that mobile web ads see.
  • Mobile apps convert 3x more product viewers than mobile web ads.
  • In 2019, 49% of monetized mobile in-app ad impressions came from Android devices, which was down by 67% in 2018.
  • In 2021, consumers spent 92% of their mobile usage time using mobile apps.
  • On average, US smartphone owners check their mobile phones 256 times a day.
  • By 2025, mobile data traffic is projected to increase by 25%.
  • 27% of the global population of smartphone owners report using voice search.
  • A staggering 92% of Facebook’s ad revenue is from mobile advertising.
  • Mobile app revenues could generate more than $935 billion by 2023, an increase from $693 billion in 2021.
  • In 2016, the conversion rate for mobile apps was 120% higher than the mobile web, and by 2019, this increased to 157%.
  • In 2021, mobile advertising spend surpassed $295 billion, and in 2022, it’s on its way to hitting $350 billion.
  • The US was the biggest mobile ad market in 2020 with $120 million in advertising spend.
  • By 2024, mobile ad spending in the US is predicted to reach $9.26 billion.
  • Over half of ad spending (51%) will go to mobile in 2022, surpassing that of desktop devices.
  • According to SocialPeta Q1 2023 report, nearly 50k advertisers used new ad creatives, resulting in 7.8M+ new materials.
  • Mobile ad spend will reach $360 billion worldwide by the end of 2023, growing at an 18.5% CAGR.

DOOH Advertising Trends

  • DOOH advertising is expected to reach $8.5 billion by 2023.
  • DOOH advertising is expected to account for 6% of all digital ad spending by 2023.
  • DOOH advertising is expected to reach $8.5 billion by 2023, accounting for 6% of all digital ad spending.

Native Advertising Trends

  • Native advertising is expected to reach $52.8 billion by 2023, accounting for 10% of all digital ad spending.
  • As content consumption shifts and users become more accustomed to native advertising, businesses will increasingly adopt this format to reach their target audience.
  • Native advertising is expected to account for 10% of all digital ad spending by 2023.

Search Advertising Trends

  • Search advertising is expected to account for 31% of all digital ad spending by 2023.
  • Search advertising is expected to reach $171.6 billion by 2023, accounting for 31% of all digital ad spending

Display Advertising Trends

  • Display advertising is expected to reach $186.6 billion by 2023.
  • Display advertising is expected to account for 34% of all digital ad spending by 2023.

E-Commerce Advertising Trends

  • E-commerce advertising is expected to reach $20.2 billion by 2023, accounting for a significant portion of digital ad spending.

Local Advertising Trends

  • Local advertising is expected to reach $132.2 billion by 2023, accounting for a significant portion of digital ad spending.

Retail Advertising Trends

  • Retail advertising is expected to reach $93.3 billion by 2023, accounting for a significant portion of digital ad spending.

Automotive Advertising Trends

  • Automotive advertising is expected to reach $79.6 billion by 2023, accounting for a significant portion of digital ad spending.

Travel Advertising Trends

  • Travel advertising is expected to reach $70.2 billion by 2023, accounting for a significant portion of digital ad spending.

The statistics unveiled a narrative of exponential growth, where the worth of Ad-Tech burgeons year by year, poised to reach unprecedented heights. From the surge in programmatic advertising to the dominance of video content and the personalized experiences crafted for audiences, these trends underscore the pivotal role of Ad-Tech in shaping modern marketing.

Moreover, the data revealed sector-specific nuances, highlighting the tailored strategies adopted across industries, from retail to healthcare and beyond. Ad-Tech statistics aren’t just numbers; they’re guideposts illuminating the path toward more targeted, efficient, and engaging advertising strategies.

As we navigate this dynamic landscape, the essence of Ad-Tech growth trends and statistics remains clear: they aren’t merely reflections of the past or present but guiding lights illuminating the way forward. They empower marketers and businesses to make informed decisions, adapt to changing consumer behaviors, and craft experiences that resonate in an ever-evolving digital marketplace.

The journey through Ad-Tech growth trends and statistics is ongoing, promising continued innovation, deeper insights, and a redefined approach to reaching and connecting with audiences in the future.

Sources:

WordStream. (2022, April 19). 37 Staggering Digital Marketing Statistics You Need to Know in 2022. https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics 

Xenoss. (n.d.). AdTech Trends 2023. https://xenoss.io/blog/adtech-trends-2023 

Aloa. (n.d.). AdTech Trends. https://aloa.co/blog/adtech-trends 

Clearcode. (n.d.). Challenges & Opportunities in AdTech. https://adtechbook.clearcode.cc/challenges-opportunities 

Forbes Tech Council. (2023, August 29). AdTech Market Is Booming – How To Benefit From This Growth. Forbes. https://www.forbes.com/sites/forbestechcouncil/2023/08/29/adtech-market-is-booming-how-to-benefit-from-this-growth/?sh=266d6ca13bd4 

HubSpot. (n.d.). The Ultimate Guide to Visual Content Marketing Strategy in 2022 [With Examples]. https://blog.hubspot.com/marketing/visual-content-marketing-strategy 

Publift. (n.d.). In-App Advertising Statistics: What You Need to Know. https://www.publift.com/blog/in-app-advertising-statistics 

Business of Apps. (n.d.). Mobile Advertising Trends & Insights 2022. https://www.businessofapps.com/ads/research/mobile-advertising-trends/ 

SplitMetrics. (n.d.). Emerging Mobile Marketing Trends in 2023: What You Need to Know. https://splitmetrics.com/blog/emerging-mobile-marketing-trends-in-2023-what-you-need-to-know/ 

Udonis. (n.d.). Mobile Marketing Statistics Every Marketer Should Know in 2022. https://www.blog.udonis.co/mobile-marketing/mobile-marketing-statistics 

MoEngage. (n.d.). Mobile Marketing Statistics and Trends in 2022. https://www.moengage.com/learn/mobile-marketing-statistics-and-trends/ 

The Social Shepherd. (n.d.). 50+ Video Marketing Statistics for 2022. https://thesocialshepherd.com/blog/video-marketing-statistics 

Oberlo. (n.d.). 34 Video Marketing Statistics to Know in 2022. https://www.oberlo.com/blog/video-marketing-statistics 

SocialPilot. (n.d.). Video Marketing Statistics: What You Need to Know in 2022. https://www.socialpilot.co/blog/video-marketing-statistics 

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