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Earning Links 101: How to Earn the Best Links (2024 Guide)


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It’s no secret that pages with more high-quality backlinks tend to rank better. After all, Google and other search engines view backlinks as signs that your site is trustworthy and your content is valuable. 

Each backlink is like a vote for your website, a testament that what you offer is valuable and credible. Focusing on other strategies is also crucial, but it can only take you so far—at some point, to rank higher in Google search results, it’s necessary to focus on building these backlinks.

However, it’s no longer sufficient to just gather a large number of links; it’s the quality that matters, too.

With that in mind, the goal of today’s article is to explore some top strategies for earning quality backlinks, whether it’s by mastering SEO outreach, crafting linkable content, or exploiting one of the many ins and outs of Google’s SERPs. 

The Difference Between Link Building and Link Earning

Link building and link earning, despite sounding almost exactly the same, are two distinct SEO approaches, each with unique methods and outcomes.

Link building is an active process where you manually create or solicit links to your website from other websites. This can involve various tactics such as guest blogging, directory submissions, or exchanging links with other websites called reciprocal link building.

Reciprocal Link Exchanges

The main advantage of this method is that it gives you more control over the backlinks you acquire, which often leads to quicker SEO results. However, it also comes with risks, such as the possibility of being linked to on low-quality or spammy sites, resulting in you having to disavow links to evade a penalty.

On the other hand, link earning is a more passive and organic approach. It revolves around creating high-quality, valuable content that naturally attracts backlinks. Likewise, the ‘earning’ part revolves around the principle that when you produce excellent content, other websites will naturally want to link to it on their own.

This approach builds your site’s authority and credibility over time, as links are seen as endorsements of your content’s quality by other reputable sites. However, this strategy requires patience and significant effort in content creation, and results may be slower to manifest.

Still not sure what’s what? Let’s summarize the key differences between link building and link earning for easy reference: 

AspectLink BuildingLink Earning
ApproachActive and manual efforts to acquire linksOrganic and passive acquisition of links through valuable content.
TacticsGuest posting, directory submissions, link exchangesCreating high-quality, engaging, and shareable content
ControlHigher control over the placement and nature of linksLess control, as links are given voluntarily by others
EffortDirect outreach and negotiation with other webmastersFocus on content creation and marketing to attract attention and links naturally
QualityCan vary, as some tactics might lead to lower-quality linksGenerally higher, as links are naturally given due to content value
RiskHigher risk of penalties from search engines for manipulative practicesLower risk, as the acquisition of links is natural and complies with search engine guidelines
SustainabilityMay require ongoing effort to maintain and build new linksMore sustainable, as quality content can continue to earn links over time without additional effort
PerceptionCan be viewed negatively due to association with spammy or manipulative tacticsMore positively perceived, as it aligns with search engines’ emphasis on content quality
GoalIncrease the quantity of backlinks to improve SEO rankingsAttract quality backlinks that enhance site authority and trustworthiness

In short—link earning is great for long-term success and building credibility, while link building can get you quick visibility and help with targeting specific keywords.

Finding the right balance between the two depends on what you’re trying to achieve, how quickly you want results, and the resources you have at your disposal. 

Importance of Choosing the Right Backlinks Strategy

The best approach is to use both strategies together. Combining link building for quick wins with link earning for lasting authority can give you the best of both worlds.

Start with creating great content to earn links naturally, and then add some link building to increase your reach and speed up results. It’s by far the best combo because it lets you: 

  • Focus on quality. Getting links from trusted sites matters more than having a lot of low-quality ones. This helps improve your site’s search engine ranking and DA/DR metrics.
  • Stay penalty-free. By sticking to earned links, with a few built ones on the side, you’ll avoid search engine penalties. Relying on bought ones, however, is easier, but significantly riskier. 
  • Get relevant links. Links from sites related to your niche are more beneficial. If you’re offering a cybersecurity service, getting organic links on leading tech websites is much better than buying placements on irrelevant new sites, no matter how high their DR is. 
  • Tailor your strategy. Every website is different. Customize your backlink strategy to fit your site’s specific needs and goals, like targeting certain keywords or audiences.

The Value of Link Earning

Link earning is a natural way to get backlinks. It focuses on making high-quality, valuable, and credible content that makes others want to be associated with — site owners, bloggers, and/or journalists. 

Simply put, if people like your content, they’ll share it, talk about it, and link to it. This method depends on how well your content connects with people, whether it’s informative, entertaining, or both. If you accomplish this, your link-earning campaign will result in: 

  • Higher quality traffic: Engaged visitors will flock from authoritative sites, leading to higher conversion rates as these users are already interested in your niche.
  • Cost-effectiveness: Link earning saves resources by letting your content attract links naturally, allowing budget reallocation to content creation or site improvements.
  • Credibility and authority: Gains trust from visitors and Google, enhancing your site’s reputation and potentially increasing your authoritative network.
  • Avoidance of penalties: If you follow Google guidelines naturally, you’ll reduce the risk of penalties associated with manipulative link-building tactics.
  • Improved user experience: A proper link earning strategy changes how users interact with your site, as links are typically from credible, relevant sources, improving engagement and satisfaction.

Link Earning Strategies

So, you’re on the hunt for those high-quality backlinks, but don’t know exactly how to lead the sites to your content? Well, for the most part, it’s all about making what you offer visible, and for that, there’s no better approach than these eight high-level link earning strategies: 

Create High-Quality Linkable Content

You will not earn any passive backlinks if your content doesn’t stand out for its quality, relevance, and usefulness. 

Site SEO

When you create content that provides real value to the audience, it naturally becomes link-worthy. While each site, niche and purpose are different, content that attracts backlinks generally includes the following types of content. 

  • In-depth, data-rich articles: Articles exceeding 2,000 words that incorporate thorough research, statistics, and authoritative quotes tend to draw more backlinks. These pieces are valued for their depth of information and insights.
  • Case studies: Sharing concrete examples of success stories or detailed analyses can catch the attention of industry publications and forums, encouraging them to link to your content.
  • Interviews with experts: Content that features conversations with industry leaders or contributions from experts offers unique perspectives, making such content highly valuable and likely to be linked to.
  • Comprehensive industry reports: These detailed reports offer extensive insights into specific sectors, including original research and trend analyses. They position your page as a credible source that others reference and link to.
  • Detailed guides: Guides that thoroughly explore specific subjects serve as invaluable resources for audiences seeking comprehensive understanding, making them prime candidates for backlinks.
  • Captivating infographics: Infographics that visually represent data and information are not only appealing but also shareable. Their ease of understanding and visual appeal make them favorites for backlinking, especially on social media and various content platforms.

Following these strategic content types, it’s essential to understand the concept of “link bait” as a pivotal component of content strategy. Link bait refers to creating content specifically designed to capture the attention of other publishers, prompting them to link back to your site. 

This can range from compelling stories, groundbreaking research, controversial opinions, to interactive tools or quizzes. The underlying principle of link bait is to produce content that stands out for its uniqueness, usefulness, or entertainment value, making it irresistible for others not to share or reference

Backlinks Outreach  

Backlink outreach is a crucial strategy for earning valuable links. It involves manually contacting the sites, with the goal of having your link published on their domain.

SEO Outreach

Here’s a streamlined approach to enhance your outreach efforts:

  1. Identify relevant sites: Begin by exploring websites within your industry or niche. Aim for those that align well with your content’s theme or business focus.
  2. Use SEO tools: Tools like Ahrefs or Semrush are invaluable for discovering websites in your niche. They offer insights into competitors’ backlinks, unveiling potential opportunities for your own link-building.
  3. Prioritize quality: Focus on websites with a strong reputation, high domain authority, and content relevance. Links from authoritative sites boost your SEO more significantly than numerous low-quality links.
  4. Develop valuable content: Craft content based on your expertise, industry insights, or unique experiences. Your content should naturally attract other sites to link to it due to its value.
  5. Initiate contact: Reach out to identified target websites, highlighting the value your content adds to their audience. Approach them with professionalism and courtesy.
  6. Propose guest posts: Offer to write guest posts. This mutually beneficial strategy allows you to share your expertise while embedding backlinks to your site within the content.
  7. Be persistent: If there’s no response to your initial outreach, send a polite follow-up. Emails can be missed or forgotten, so a gentle reminder might reignite interest.

Digital PR for Link Earning

Digital PR link building is a strategy to boost online visibility through high-quality content like press releases, podcasts, articles, blog posts, infographics, and videos. After all, 68% of journalists said they prefer to include data, reports, and insights in their publications—so there’s a chance for your brand to shine. 

What’s essentially going on is that this content, aimed at being valuable and relevant to the target audience, is distributed across online news outlets, blogs, social media, and sometimes through influencer partnerships or guest posts on notable websites.

Digital PR vs Traditional PR

The objective is to engage a broad audience, create excitement around the brand, and position it as an industry leader. When such content is published on respected online platforms, it naturally draws attention. Readers who find this content compelling may share it on their networks or cite it in their content, often linking back to the original source. 

This method, known as ‘passive link building,’ helps in acquiring backlinks organically, without direct solicitation. And most importantly, it signals to your audience that your brand is big enough to be noticed by notable influencers, websites and various figures within your community. 

Hire Digital Link Earning Agency – Blue Tree Digital

Involving us in your marketing efforts streamlines the complex, time-consuming process of acquiring quality backlinks. Instead of endlessly tweaking your outreach emails, hoping for results and ending up disappointed, let us leverage our 500+ editorial relationships and six years of digital link building experience. 

What sets us apart is that our approach is designed not just to build links but also to build your brand. We understand the value of your time and budget, which is why our services are tailored to be cost-effective and efficient — allowing you to take a hands-off approach and watch us provide:

  • Digital PR. We focus on promoting your brand through digital media outlets, targeting specific audiences to help your brand reach niche groups. 
  • Content writing and strategy. Blue Tree’s team of 12 B2B writers contribute to some of the most reputable tech, finance, SaaS and business blogs, allowing us to effectively strategize campaigns for our clients.
  • White-label link building. Our links are all organic, editorially acquired and devoid of link farms and shady sites—this ensures your backlinks are acquired only through white label link building means. 
  • High authority backlinks. We focus on securing backlinks from high domain authority sites, sending positive signals to Google and going beyond mere digital PR. 
  • Custom blog outreach. Using our already extensive network of publications, the Blue Tree team can ‘slide’ into new sites and win over the editors’ hearts with our customized pitches. 

Our process is comprehensive yet straightforward. We start with an in-depth consultation to align our strategies with your goals. Then, our outreach taps into a network of over 350+ sites, ensuring your backlinks are placed in topically relevant articles in the most pertinent publications.

We’re not just about building links; we’re about building relationships and credibility. Our approach guarantees natural, high-quality backlinks that avoid black hat SEO techniques, ensuring long-term, sustainable growth for your brand.

With Blue Tree, you’re not just hiring a service; you’re partnering with a team that’s committed to elevating your brand’s online presence through strategic, ethical, and effective link-building.


The journey to earning links that genuinely boost your SEO traffic is both strategic and dynamic.

It involves not just the creation of valuable content, but also engaging with your audience in a way that encourages them to share and link back to your site. Remember, it’s the relevance and quality of these links that drive real results.

So, what should you do next? Well, the first thing on your agenda is to snoop through your backlink profile and book an intro call so we can start solving your SEO-related conundrums and earning links. 

Frequently Asked Questions (FAQ)

What is the fundamental difference between link earning and link building for SEO?

Link building is an active process where you directly seek out and acquire backlinks from other websites — often through tactics like guest posting or directory submissions. On the other hand, link earning is a passive approach, where high-quality, engaging content naturally attracts backlinks from other websites without direct solicitation.

How does link earning contribute to a website’s credibility and authority in the eyes of search engines?

Link earning contributes to a website’s credibility and authority in search engines because it represents a natural endorsement of its content. When other reputable websites link to your site, it signals to search engines like Google that your content is valuable, trustworthy, and relevant. 

Search algorithms view this organic accumulation of backlinks favorably, leading to improved search rankings and visibility. Essentially, the more high-quality backlinks a website earns, the more authoritative and credible it appears to Google.

What are some link-earning strategies?

Effective link-earning strategies involve creating top-notch content that naturally attracts backlinks, reaching out to relevant websites and influencers to promote your content, and leveraging digital PR to get your content featured on various platforms. 

You can also simplify the process by hiring a digital link-earning agency with expertise in enhancing your website’s backlink profile and online presence.

How does link earning affect a website’s backlink profile?

Link earning significantly improves a website’s backlink profile by naturally attracting high-quality, organic links. Instead of actively building links, link earning focuses on creating valuable content that others want to link to. This strategy results in a diverse and authoritative backlink portfolio, enhancing the website’s credibility and SEO rankings.

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Dan Fries

Dive deep into the mind of BlueTree CEO Dan Fries and explore a wealth of knowledge on the nuances of link-building and digital marketing.

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