Why Link Equity Should Be Your Top Priority in 2025
Link building typically involves chasing high metrics and domains in your niche. This approach, while reliable, does not consider what backlinks mean in the wider context of the SEO system. In particular, traditional strategies and campaigns aren’t as focused on link equity as much as they should be. The result is a plethora of irrelevant links […]
How Freshbooks Increased Organic Traffic by 257% with Blue Tree’s Digital PR Strategy
With the rapid growth of consumer fintech applications in recent years, businesses are turning to digital marketing to find and attract new customers. Like many other companies in the invoicing and accounting software industry, Freshbooks was struggling with problems that affected companies of all sizes. Three overriding concerns frequently showed up as they developed their […]
How Surfshark Grew Their Traffic from 518 to 402,995 Monthly Visitors in 20 Months with Blue Tree’s Digital PR
In 2018, Surfshark, a rising star in the cybersecurity domain, sought to establish a digital presence that would last. Of course, as with any emerging software company, they started operating in a highly competitive market which requires a well-thought-of approach. Surfshark recognized that building a strong digital presence goes beyond mere existence – it hinges […]
How Admiral Markets Increased Their Traffic by 100,000 in 8 Months with Blue Tree’s Link-Building Strategy
Standing out in the online forex trading and financial services industry is challenging as is, and increasingly more so as the world becomes more financialized. Getting an edge on the competition requires both a robust digital marketing strategy and specifically one that relies on consumer-facing channels – like SEO – to capture new generations of […]
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