How to Use Guestographics for Scalable Link Building in 2025
Guestographics are visual-first assets used in a guest post context to attract backlinks. Think of them as infographics designed not just to inform – but to rank. And yes, they still work in 2025, but only when executed with precision. Most marketers using guestographics today are stuck in a 2016 playbook. Google’s algorithm has moved on. So have user expectations. That’s why we’re unpacking a modern approach that blends expert content, AI-smart visuals, and surgically personalized outreach. What you’ll find here isn’t fluff. It’s a high-yield playbook we use at BlueTree to earn links from top-tier domains across verticals. Key Takeaways What Is a Guestographic? A guestographic is a type of visual content typically an infographic offered as part of a guest post to earn backlinks. The concept was coined and popularized by Brian Dean in the early 2010s. It’s part infographic, part guest blogging – built for link building. Unlike standalone infographics, guestographics are accompanied by editorial content that’s published on another site, giving you full control over anchor text and link placement. Over the years, the format has matured. Modern guestographics are: The result? A backlink strategy that’s visual, scalable, and journalist-friendly. But there’s a catch – lazy design or generic pitches get ignored. Only quality earns links. How Do Guestographics Help With SEO Performance? Guestographics improve SEO by generating high-authority backlinks, increasing engagement, and building topical relevance. From an algorithmic standpoint, backlinks remain one of the most influential Google ranking factors. A guestographic campaign provides a linkable asset, embedded in useful editorial, placed on a domain that passes equity. This checks every box. But the benefits run deeper: SEO Metric Guestographic Impact Backlink Volume High (1:Many potential) Anchor Text Control Precise Engagement (Dwell Time) Increased via visual UX Image SEO Optimizable Brand Mentions Naturally included Infographics also serve as content hubs. A well-designed visual can attract future organic links even without outreach. This builds passive SEO equity – what we call “evergreen link drip.” If you’re in verticals like ecommerce, SaaS, or fintech, these assets double as sales enablers. Why are Infographics Still Powerful for Link Building in 2025? Infographics still work because the human brain is wired for visuals, and publishers are wired for shareable assets. In a cluttered search landscape, clarity is currency. Infographics distill complexity into digestible snapshots. Publishers love them because they boost time-on-page and social engagement. Readers love them because they get answers faster. Effective guestographics share three traits: Based these traits guestographics have been proven to be very effective. So much in fact, that: At BlueTree, we often embed guestographics into broader visual strategies – think interactive maps, data visuals, even SVG animations for high-authority white-hat campaigns. Do Guestographics Still Work in 2025? Yes – but only if they’re original, high-quality, and tied to a strong editorial hook. The SEO landscape has changed. Google’s Link Spam Update in 2024 targeted manipulative guest posts. That means generic infographics slapped onto low-quality blogs won’t pass the sniff test anymore. Today’s successful guestographics are: They’re particularly effective for SaaS companies needing to explain product workflows, enterprise brands showcasing research, and tech platforms illustrating user adoption or feature comparisons. SaaS Use Case: A guestographic showing the cost savings of switching from a legacy CRM to a new SaaS tool is easy to pitch to industry blogs that target mid-sized business operations. Enterprise Use Case: Internal security compliance data visualized in a digestible format can gain traction with B2B security publications. Tech Use Case: Guestographics that walk through AI product features or display benchmark performance can complement product-led growth campaigns and linkable assets on documentation or product landing pages. Case Study: B2B Software Client (2024) If you’re operating in enterprise or law firm SEO, you can’t afford shallow visuals. Quality = links. What are the Best Tools for Guestographic Success? To scale guestographics effectively, you need tools for design, outreach, tracking, and analysis. Tool Purpose Notes Canva Design Fast templates, collaborative Visme Advanced visuals Interactive infographics Figma UI/UX precision Great for product-led brands Pitchbox Outreach Automates personalization BuzzStream CRM + follow-up Great for email tracking Ahrefs Link tracking Monitor backlink performance SurferSEO Content analysis Optimizes guest post content Respona PR + backlinking AI-powered campaign management Vengage Design templates Useful for non-design teams Design & Branding: Outreach & CRM: Monitoring & Reporting: How to Find the Right Outreach Targets for Guestographics Finding the right outreach targets is about strategic filtering – not volume. You want domains that actively publish visual content, value unique data, and speak to your industry’s audience. Here’s how to locate them using search operators and competitor research. Google Search Operators (With Real Example) Google’s advanced search operators let you pinpoint sites that accept infographics or guest posts. Combine them with niche keywords to build a high-potential prospect list. Example: You’re promoting a guestographic on cloud security trends for a SaaS cybersecurity company. Try these: intitle:”submit infographic” + “cybersecurity” “guest post” + “infographic” + site:.org “cloud security” + “write for us” inurl:contribute + “infographic” These queries return niche-specific pages that either: Result Types to Look For: Pro Tip: Open the pages manually, check if they’ve published visuals recently, and note editorial tone before pitching. Industry-Specific Outreach Tactics Guestographic outreach isn’t one-size-fits-all. Tailor your targeting based on what each vertical values most. SaaS Outreach Strategy Best Outreach Targets: Ideal Guestographic Topics: Sample Pitch Angle: “We created a visual guide on SaaS churn metrics by segment – might be a great fit for your recent piece on reducing user drop-off.” Bonus Tip: SaaS editors respond well to use-case-based visuals with embedded CTAs (e.g. “See how X saved 38% on ops costs”). Tech Blog Outreach Strategy Best Outreach Targets: Ideal Guestographic Topics: Sample Pitch Angle: “We mapped open-source adoption by category using GitHub data – it complements your coverage of developer toolkits.” Bonus Tip: Data-backed guestographics often get picked up by tech newsletter curators (TLDR, Benedict Evans, etc.). Enterprise & B2B Outreach Strategy An effective enterprise and B2B outreach strategy for link building through guestographics centers
Enterprise Link Building Guide: Master Links at Scale (2025 Edition)
Enterprise link building is not a game of quantity—it’s a precision-engineered campaign built for scale, authority, and trust. Unlike traditional link-building efforts, enterprise SEO operates across hundreds or thousands of pages, global audiences, and complex hierarchies. That means your link-building strategy must evolve from manual outreach and scattered guest posts to a systemized, scalable, and deeply strategic operation. If your enterprise link building operation is a success you will see results in the form of: → Improved Brand Visibility → International Reach → Increase in Brand Revenue But how do you build links that truly move the needle at this scale? In this comprehensive guide, we’ll walk you through the why, what, and how of enterprise link building—helping you understand how to build a scalable, sustainable, and authoritative online presence. You’ll discover: We’ll also introduce you to BlueTree’s expert link building services, trusted by enterprise brands to drive meaningful SEO results through white-hat outreach, high-authority placements, and premium content production. What is Enterprise Link Building? Enterprise link building is the process of earning high-authority, relevant backlinks at scale, designed to support complex, high-traffic websites typically owned by large organizations. These aren’t your average mom-and-pop SEO efforts. Enterprise campaigns target links that: This is not about link velocity alone. It’s about defensibility—acquiring links that can hold up under scrutiny and support your overall domain authority. Example: IBM’s developer site doesn’t just need a backlink to their homepage—it needs topical authority across deep content hubs, like cloud computing, AI, and edge technologies. That means backlinks must support topic clusters, not just individual pages. Comparison Table: Traditional vs. Enterprise Link Building Criteria Traditional SEO Enterprise SEO Scale 10–50 pages 1,000+ pages Link Acquisition Volume Moderate High Strategy Complexity Low to Medium High Tooling Manual/Basic tools Automation + Advanced Platforms Team Involvement 1–2 people Cross-department coordination In short, enterprise link building is a discipline. It requires not only SEO experience but also organizational buy-in, workflow engineering, and consistent measurement frameworks. Why is Enterprise Link Building Important for SEO? Enterprise link building fuels visibility, credibility, and topical authority across your entire site—and at scale, it becomes the backbone of sustainable organic growth. You’re not just building links for a blog post. You’re influencing the way Google interprets the entirety of your digital presence. This has compounding returns: Without consistent authority signals, even the best content struggles to rank. Google’s algorithm favors ecosystems of trust—patterns of earned relevance that reinforce your leadership in a topic. Pro Insight: A study by Ahrefs found that 91% of enterprise-level pages get zero traffic from Google—because they lack inbound links. If you’re managing 20,000+ URLs and only 2% are indexed with traffic, you’re sitting on a goldmine of under-leveraged content. For industries like SaaS, cybersecurity, or ecommerce, this becomes even more critical. You can explore tailored SEO strategies for enterprise SEO services and cloud computing SEO services to scale these efforts more effectively. Industries That Rely on Enterprise Link Building: Enterprise link building has a significant impact in industries where authority, trust, and visibility are critical to success. Here’s how different sectors use it: Your competitors are building authority while you’re stuck fixing on-page issues—enterprise SEO demands holistic thinking. While your team is fixing on-page issues our highly dedicated team can focus on your authority and amplify your own efforts to dominate the niche. Key Challenges in Enterprise Link Building Enterprise link building is difficult because you’re not just scaling volume—you’re scaling quality, alignment, and governance. Top Challenges: These barriers often create tension between marketing and compliance teams, slowing execution and lowering link velocity. Pitfalls to Avoid Pitfall Why It Hurts Buying links at scale Google penalties and poor-quality sites Irrelevant guest posts Weak topical authority No link attribution tracking Hard to measure ROI and refine strategy Content not worth linking Even great outreach can’t save bad content Real-World Example: A global fintech client saw stagnant rankings for core transactional keywords. The issue? Their link profile was bloated with unrelated directory links. After launching a focused link strategy around financial APIs and security protocols, they saw a 68% increase in keyword visibility within four months. How to Build an Enterprise Link-Building Strategy You don’t need more tactics—you need a repeatable system. Step-by-Step Framework: Content Types That Win Links: Need help executing this at scale? Consider white-hat link building services for full-stack support. Case Study: A construction SaaS brand partnered with a digital PR firm to launch a “State of the Industry” report. By promoting the report to industry magazines and LinkedIn influencers, they earned 127 high-authority links—including coverage from Forbes Real Estate—resulting in a 5X increase in organic demo signups. Tools and Resources for Enterprise Link Building A solid strategy needs solid infrastructure. Must-Have Tools Tool Function Ahrefs / Semrush Backlink auditing + competitor research BuzzStream Outreach and relationship management Pitchbox Scaled link prospecting Surfer SEO On-page + content optimization Clearscope Topical coverage guidance Many enterprise brands also use internal CRMs or integrate these tools with BI dashboards to track campaign ROI. Do’s and Don’ts of Enterprise Link Building Do: Don’t: Good enterprise link building looks a lot like good content marketing—but with accountability, scale, and strategic rigor. Measuring and Tracking the Success of Link Building You can’t improve what you don’t measure. Key KPIs to Track: Dashboards to Build: If you’re managing SEO for a franchise or B2B enterprise, this reporting is often a boardroom conversation. Advanced Enterprise Link-Building Techniques Try These Tactics: When systematized, these methods not only build links—they build brands. Conclusion Enterprise link building in 2025 isn’t about tricking Google—it’s about earning your place in the conversation. By aligning great content with strategic outreach and scalable systems, you can dominate SERPs in your industry. But it takes planning, patience, and precision. If you’re ready to turn your content ecosystem into a link magnet, now’s the time to start. FAQ: Enterprise Link Building 1. What makes enterprise link building different from traditional SEO?Enterprise link building operates at scale, focuses on strategic content clusters, and often requires
Dofollow Backlinks: What Are They and How to Get Them in 2025
Dofollow backlinks are the currency of trust on the internet. They signal authority, influence rankings, and remain central to Google’s algorithm — even in 2025. But how exactly do they work, and how do you earn them without risking penalties? The deeper you look into link building, the more complex it becomes. It’s not just about getting links — it’s about getting the right links, from the right sources, in the right way. This guide breaks down everything you need to know about dofollow backlinks: what they are, why they matter, how to earn them ethically, and what’s changed in the SEO landscape as we head deeper into a world shaped by AI, automation, and stricter ranking systems. Whether you’re a startup founder aiming for your first page-one keyword, a digital marketer refining your link-building process, or an enterprise SEO leader aiming to accelerate growth, this guide is your compass. What are Dofollow Backlinks and How Do They Work? A dofollow backlink is a link that tells search engines to follow it and pass authority to the linked site. This simple instruction can directly influence rankings – but there’s more nuance under the surface. When one website links to another using a standard HTML anchor tag (without a rel=”nofollow” attribute), search engines interpret that link as a signal of trust. These are “dofollow” by default, and they effectively tell Google, “I vouch for this content.” That trust carries weight. Dofollow links pass PageRank, the foundational metric Google originally used to measure site authority. While PageRank is no longer visible publicly, it’s still very much alive under the hood — and dofollow backlinks remain one of the key ways it’s distributed. In a world where content is easy to produce and harder to rank, Google relies on these links as independent, off-site validation of content quality. The more authoritative the linking site, the more “SEO juice” is passed to the linked page. Rich Media: Link Type Comparison Link Type Passes Authority? Indexed by Google? Use Case Dofollow ✅ Yes ✅ Yes Ranking, trust, authority Nofollow ❌ No ✅ Yes Sponsored, UGC, blog comments Sponsored ❌ No ✅ Yes Paid/sponsored content UGC ❌ No ✅ Yes Forums, user comments It’s also important to note: search engines treat dofollow links differently depending on context. A link from the New York Times will carry more weight than a new blog, even if both are dofollow. That’s where domain authority, topical relevance, and link placement come into play. To sum up: dofollow backlinks are digital endorsements. They’re a core part of Google’s algorithm — and your site’s ability to rank likely depends on them. How To Get Dofollow Backlinks the Right Way Getting dofollow backlinks isn’t about gaming Google – it’s about creating link-worthy content and building relationships that scale. The best dofollow links aren’t bought or begged for. They’re earned through value and white hat link building strategies. The most effective white hat strategies in 2025 blend content quality, digital PR, outreach, and link-worthy assets. Search engines have become better at evaluating link context and intent. That means tactics like link farms, comment spam, and even “okay-ish” guest posts no longer cut it. If you’re serious about dofollow backlinks, your link-building process needs to be built on relevance, authority, and trust. Rich Media: 5 White-Hat Tactics to Earn Dofollow Links Tactic Why It Works Digital PR & Data Campaigns Earns links from major publications with original stats Guest Posting on Authoritative Sites Builds links from relevant blogs with real traffic Skyscraper Technique Improves existing content and earns links from similar pages Resource Page Outreach Leverages existing curated content hubs Link Reclamation Fixes broken or unlinked mentions with minimal friction Mini Case Study: A SaaS brand launched a study on “Remote Work Productivity” with 1,200 survey respondents. They created a blog post, infographic, and PDF report. Within 30 days, they earned 60+ dofollow links – including from HubSpot and TechCrunch – using targeted outreach and press release distribution. But even small brands can win. You don’t need a massive report. Even a well-written blog post with proprietary insights or expert quotes can attract links – if you position it right. And remember: not all dofollow backlinks are created equal. A contextual link inside a relevant article on a DA 70+ site is infinitely more powerful than a random blog sidebar link. Once your strategy is in place, tools like Ahrefs, SEMrush, and BuzzStream can help you scale with outreach, monitor links, and identify prospects worth chasing. Also, don’t forget to tap into vertical SEO networks – if you’re in fintech, Blue Tree’s fintech marketing services can help you align link acquisition with industry context, increasing topical relevance and EEAT signals. Why Are Dofollow Backlinks Important for SEO? Dofollow backlinks are crucial because they directly influence a website’s search engine rankings, trustworthiness, and domain authority. Here’s why they’re at the heart of modern SEO: When you acquire a dofollow backlink, you’re essentially receiving a “vote of confidence” from another website. Search engines like Google see these links as signals of quality, relevance, and trust. In fact, they are one of the most critical ranking factors, as evidenced by several Google algorithm updates that prioritize link-based authority. Rich Media: SEO Ranking Factors Comparison (2025) Ranking Factor Importance Source Backlinks (Dofollow) High Moz Content Quality (E-A-T) High Google Search Quality Evaluator Guidelines User Experience (Core Web Vitals) Medium Google Search Central On-Page SEO (Keywords) Medium SEMrush Site Architecture & Navigation Medium Google Search Central Link Authority and PageRank While PageRank isn’t publicly visible anymore, the core concept remains integral. Google still uses the authority passed from one site to another through backlinks. Sites with a high domain authority (DA) and relevant, high-quality content are able to pass more authority through their dofollow links than those with lower DA. Therefore, acquiring backlinks from authoritative sources in your niche can significantly improve your rankings for competitive keywords. For example, imagine you’re in the health industry. A dofollow link from
Why Link Equity Should Be Your Top Priority in 2025
Link building typically involves chasing high metrics and domains in your niche. This approach, while reliable, does not consider what backlinks mean in the wider context of the SEO system. In particular, traditional strategies and campaigns aren’t as focused on link equity as much as they should be. The result is a plethora of irrelevant links and, inevitably, tip-toeing around Google penalties. However, if you take backlink equity into account, you’ll not only avoid your SEO efforts being blown to smithereens, but you’ll also build links holistically. That’s a much more effective outlook compared to caring solely about link juice. But what’s the difference between link equity and link juice? How can you capitalize on it? Let’s start from the basics before we get into the nitty-gritty and answer these questions. What is Link Equity At its core, link equity refers to the value or authority that a backlink passes from one page to another. Think of it like a recommendation. People wouldn’t bat an eye if Bob from accounting vouched for you (sorry, Bob), but if you got the same approval from Bill Gates, that would mean something. Whether it’s due to content quality, traffic, or backlinks, Google considers certain domains as authorities on their respective topics. As a result, when they link to your site, the algorithm considers this as a positive signal, impacting your ranking. This isn’t solely limited to external links. If you have a particularly well-performing blog post, and you update it with a link to your main product page, that will have an impact on your SEO equity. Key Factors Influencing Link Equity The notion of a high-authority site passing its value onto a less authoritative one is relatively simple, but how is this value manifested? Despite recent leaks, Google’s algorithm is still proprietary and kept under wraps, so no one can say for sure. Nevertheless, both our team and numerous other experts have determined that the following have a direct impact on backlink equity: Link Equity vs. Link Juice: What’s the Difference? While link equity and link juice are often used interchangeably, they represent different concepts in SEO. Link juice traditionally refers to the basic flow of ranking power from one page to another through hyperlinks. It’s a more simplified view, often focusing on the quantity of links. Think of it as your run-of-the-mill chasing placements on big sites, without much care for other factors. Link equity, on the other hand, is a more holistic concept that considers not only the quantity but also the quality, relevance, and contextuality of the links. While metrics like DR and monthly traffic play a big role in determining link equity, they’re just a small piece of the puzzle. Aspect Link Equity Link Juice Definition Overall link value (quantity, quality, relevance) Ranking power from link quantity Focus Quantity of links Quality and relevance of links Impact Long-term, sustainable SEO benefits Short-term ranking boost from link volume Strategy Prioritizes high-quality, relevant links Acquires many links Hence, if you prioritize backlink equity and pay attention to all the determining factors, you’ll effectively create a positive feedback loop. Conversely, if you only focus on link juice, there will still be an impact, but one that’s not as nearly as effective or as long-term-oriented as that of a link equity-first approach. Link Equity Mistakes to Avoid Link equity is built brick-by-brick, with the goal of ending up with a sturdy structure in the end. Unfortunately, this also means it’s easier to see everything crumble because of a couple of misplaced bricks. Most of the time, this is due to SEOs and blog outreach experts committing one or several of these mistakes: Over-optimization Overloading your site with too many internal links or using exact-match anchor text excessively can lead to penalties from search engines. The main goal is to make your backlinks seem natural and organic. Think about it—would 20 different sites all use the same anchor texts if they linked to the same blog post? Absolutely not. Likewise, stuffing as many internal links as possible isn’t the solution either. This affects the user experience negatively and makes the content off-putting altogether. Make sure you have a mix of product pages, informative blogs, and, of course, pillar content. Ignoring Link Diversity Oftentimes, brands are hesitant to build links anywhere beyond their very narrow niche. It’s mostly due to a fear of losing out on SEO equity due to too many irrelevant links. At the same time, it’s pretty peculiar for a site only to be linked back to by domains all pertaining to the same topic, right? Let’s say you’re dabbling in AI-powered data visualization software, as an example. You might be inclined to look for links on adjacent sites and in competitor blogs, but that’s just restricting yourself. Data visualization and AI can be mentioned in the context of: See how none of these niches are initially aligned but ended up with proper context? Contrary to outdated SEO techniques, links not being 100% aligned with the topic and niche is completely natural. Even Forbes links to articles about cybersecurity sometimes, right? Focusing on Quantity Over Quality In the quest for more backlinks, it’s easy to forget that not all links are created equal. Even though this has been discussed numerous times, we still see new sites falling for this trap. Many link builders and agencies prey on first-time founders and SEOs, offering guaranteed placements for $10 each. At first glance, this seems enticing and like a bargain, but these links provide next to no link equity. On the contrary, they are often irrelevant, non-contextual and can even incur penalties for link spamming. Thus, you must be patient and realize that high-quality links take time and effort to build. Likewise, it’s essential that your backlink profile features many different types of links, and not just one or two. It can be a hard pill to swallow, especially when your startup is still growing, but it’s for the sake of your backlink profile
Inbound Marketing for SaaS: Effective 2025 Growth Hacks
For software-as-a-service (SaaS) companies at every level, understanding how to reach your target audience and generate leads is key to success. In fact, it’s so important that SaaS companies tend to spend between 80% and 120% of their total revenue in the first five years on customer acquisition alone. So, what’s the solution? Enter inbound marketing – the missing ingredient for honing any SaaS company’s content marketing output. It can potentially provide a reliable, inexpensive way of increasing conversions and becoming an authority in your niche. In this article, we will take an in-depth look at how to create inbound marketing strategies for SaaS companies, and most importantly, how to make sure they actually work. Likewise, we’ll delve into what inbound marketing is, how to develop an inbound marketing strategy, and everything else your company needs to start its inbound journey. Key Takeaways What is Inbound Marketing Inbound marketing, in general terms, is a marketing strategy that draws audiences “in” to your company. Here, the focus is on attracting customers and site visitors through enticing experiences, opportunities, and content—anything that provides value right away. As such, inbound marketing should be a key part of any SaaS company’s B2B marketing strategy. In addition, it addresses the specific needs of your customers and establishes the foundation of long-lasting client or customer relationships. It’s no wonder marketers consider it one of the best ways to achieve personalization. Inbound marketing also provides solutions to potential customer problems, solves challenges, and answers questions—sometimes even before they are asked. Companies can achieve this through the following content forms: Benefits of Inbound Marketing for SaaS Inbound marketing is a critical asset for SaaS businesses aiming to achieve scalable growth. By leveraging platforms like your company website, third-party blogs, and various social media channels. This strategy can help your SaaS brand meet prospective clients where they already are. Here are some of the key benefits of this approach: SaaS Sales Funnel One of the key aspects of inbound marketing automation for SaaS is its traceability. By tracing the customer journey and accelerating it with content at every stage of the purchasing path, you can subtly lead customers toward the final stage of the buyer’s journey. Here’s how the process works for any company with a SaaS business model: Stage #1: Attract The first stage of the sales funnel is perhaps the most important when it comes to inbound marketing. In this stage, prospective customers and clients are first exposed to the company through engaging content and digital materials. By harnessing the power of blogs, social media content, SEO results, and other forms of inbound marketing, you can use this opportunity to leave a good first impression. This is accomplished by: In this stage of the sales funnel, the focus is all about generating leads and showing you can provide value through solutions. Perhaps a potential customer has a problem that they don’t even know needs solving. Potential customer might also have some business processes that could be better optimized by using your software. Your clever content can illustrate both the challenges and solutions, increasing potential customers’ curiosity and concerns. Stage #2: Convert Now that you have gained some interest and engagement from customers, your brand will need to bring them in closer, converting leads to sales. You have gotten their attention with your savvy inbound marketing content, so how are you going to convince them to press the ‘purchase’ button? By showcasing the quality of your site, software, and SaaS business offerings, of course. An attractive landing page with instructions and helpful information is key here, but don’t forget to link to other top-of-funnel content (ToFu) to keep the readers engaged. Ease, convenience, and clarity are key at this stage, as you will not want to lose customers based on a difficult navigation system, unclear website, or overly complicated purchase options and processes. This is why perfectly optimized landing pages contain no menu or other unnecessary elements that might divert visitors’ attention from conversion. Stage #3: Close In this stage, leads turn to customers. They have found your inbound marketing content engaging and enticing, attracting them to investigate your company further. But most importantly, you’ve tracked the entire customer journey and have the data needed to repeat it over and over again. Stage #4: Delight Once your leads have become customers, the sales journey is not quite over yet. At this stage, you will want to focus all your resources on ensuring that customers are satisfied with their software purchase, and that they feel supported and heard. The focus of your SaaS inbound marketing strategy should switch from “how to attract them” to “how to retain them.” Content Marketing for SaaS Creating inbound marketing content for SaaS companies relies on a few specific factors. The content your brand puts out there, regardless of the media and location, should be three things: This is, of course, easier said than done. So let’s take a look at how to give your content the necessary firepower to keep your customers hooked throughout the inbound marketing funnel. Determine Key Metrics and Objectives First and foremost, you will want to figure out what your goals are. Define your key metrics and objectives so that you can track the performance of your SaaS content marketing campaign as it progresses. We know it seems like a lot of work to do, but doing that work early will let you edit and improve the campaigns as they evolve without going back to the drawing board every single time. Define your key performance indicators (KPIs) to make clear how to measure success in your SaaS marketing campaigns. Most companies consider the following three KPIs the pillars of their strategies: Define Your Target Audience The more closely you define your target audience, the more effectively you will be able to reach them. After determining the KPIs, you should then define the audience you are attempting to reach with your B2B SaaS marketing campaign. The deeper your understanding
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