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How To Buy Backlinks: Step-By-Step Guide


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In this article, you will learn how to buy backlinks in 2024. Buying backlinks is an important part of boosting your website’s visibility in search engines.

But it has its pros and cons. Make sure to stick to the rules from this article to remain on the right side of SEO.

Buying Backlinks 101

Indeed, digital PR is and should be an essential part of your marketing strategy. Perhaps just as important for driving growth as SEO, if not more.

Earning backlinks from authoritative websites and publications is an essential link-building tactic for growing companies.

Audiences build trust when reputable organizations link to your content, helping to develop a diverse link profile to capture the right traffic.

  • In this article, we walk you through why and how to use backlinks for the best effect for building an online presence and overall brand recognition.
  • You will learn why backlinks are important in the first place, and how they shape the internet and websites depending on a few fairly important factors.
  • We will let you know the ins and outs of buying links, why it’s absolutely necessary, and what Google’s stance is on dealing and purchasing of links.
  • We will also introduce you to BlueTree’s link-building services and professionals, who can help you create unique, linkable content that customers want to read about, get viral backlinks, and enhance your brand’s organic growth.

What Exactly is a Backlink?

If you are new to digital marketing, perhaps you are unfamiliar with the concept of backlinks. But chances are you know about them in some form or another, and you have undoubtedly seen and used them yourself.

Also known as “inbound links,” backlinks are simply links to your site that appear on someone else’s site.  The other types of backlinks are ”outbound links,” or in other words, links you send to someone else’s site.

Nofollow and dofollow backlinks

All in all, it’s a fairly simple thing, so why do backlinks matter?

Because they provide you with an immediate seal of approval from the other site. Users who trust the information on that site will be more likely to have a positive initial impression of your brand simply because it shows up on a site they know and trust. 

For example, let’s say you have a new financial services app and are looking to build your customer base, especially among wealthier clients.

Then you would probably benefit from having a backlink to your site appear in online articles in Forbes, Entrepreneur, or Inc. magazines, for example.

However, if your focus is more on middle-income clients, you are better off having backlinks appear in articles from sites like Money or Kiplingers.

Either way, you want your name and information to pop up on sites relevant to potential clients’ trust for financial management advice.

Just as importantly, if not more, having a good number of high quality backlinks helps move you up the page ranks on Google.

As anyone with experience with page ranks knows, the higher your website is shown on search results page, the more organic visitors it will attract.

If you aren’t on the first page of the results, there is almost no chance of getting a clickthrough from visitors. But, surprisingly, chances of getting visitors is also low if you are outside the top 3 results (the top 3 get 55% of all clicks).

What is Link Buying all About?

The answer is self-explanatory – you pay someone to put a backlink to your site on theirs. It might come as a surprise to learn that obtaining free backlinks isn’t as straightforward as you might think.

This is large because website owners have become very savvy about monetizing their websites. Selling backlinks is a quick way to build an extra income stream, and companies are taking a full advantage of it.

Some common examples of ways to purchase backlinks include:

  • Paying for link insertions: You pay a site to put a specific link on their site (e.g., as a partner, a trusted source, an example in a blog post, etc.)
  • Paying for Guest Posting: You pay to submit a post with links to your site in someone else’s blog
  • Using digital PR backlink services: You pay someone to distribute press releases, for example a marketing agency like

You need to know that Google consider all of these options “paid links” (which we discuss in greater detail below), which can impact whether they contribute to your page ranking.

And some of these options are more reliable and trustworthy than others. PBNs, for example, often rely on tactics that Google disapprove of, which may lead to more problems than benefits.

Doesn’t Google Reject Paid Links in Determining Page Rank?

While this mantra is often repeated, it is far from accurate. Instead, it relies on a misreading of Google’s guidelines on link schemes, which state:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

Right off the bat, this statement only indicates that certain activities MAY violate Google’s guidelines. And that is where problems come into play if you buy PBN backlinks.

Because these networks create escalating cascades of links intended solely to influence Page Rank, with no concern for the high quality of the links, they tend to violate Google’s guidelines which can lead to Google’s penalty.

Website Blacklisted

But while Google explicitly lists purchasing links as one specific example, they also have a separate set of guidelines on paid links that note the value of paid links.

They also provide detailed instructions on how to make links less likely to attract negative attention:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the web economy when done for advertising purposes and not for manipulation of search results.

Specify that the links were purchased for advertising with one of the following actions:

  • Add a rel=”nofollow” or rel=”sponsored” attribute to the <a> tag: All links are automatically set as “follow”, the “nofollow” tag is less effective as it means that the crawlers might ignore the tag, so “sponsored” tag would be the better of two options for true sponsored posts.
  • Redirect the links to an intermediate page that is blocked from search engines with a robots.txt file: By sending a link to a blocked page, you’re basically signaling the crawlers that the link in question is of sponsored nature, and as such you’re placing yourself in a favorable spot with the search engine, whereas otherwise they might see the whole backlink strategy as shady.

English, please? You have to add a tag that tells search engine that the site providing the backlink to your site is not endorsing your site or your products or services. In turn, this means that the links will have minimal effect on your page rank (although they still have some).

Some companies apply these tags by default to any links contained in articles on their sites (like Forbes and Entrepreneur, as noted above). However, how Google view the link is only one factor in determining whether backlinks are effective.

Indeed, viewers of the links won’t see the tags and still will have the sense that your site has the imprimatur of reliability and expertise.

Especially when the backlink appears on a highly trusted source, viewers will find it credible. And that can generate click-throughs without ever going through a Google.

So, you are welcome to use paid links for digital marketing, despite Google’s effort to minimize their effect. Just do it acceptably.

This means that when purchasing backlinks, you need to look for ways to get high quality links that will not raise red flags with Google. Otherwise, you are simply wasting your money.

Why Should I Consider Buying Backlinks?

So you might be thinking, “Doesn’t it diminish my credibility if I am paying someone to link to my site?” Absolutely not, and you should not let such concerns stop you from buying links.

No matter whether you are paying an in-house marketing team or you have outsourced marketing services, if you don’t plan on paid backlinks as part of your marketing budget, you are doing yourself a huge disservice and missing out on a golden opportunity.

First of all, you can be confident that at least some, if not most, of your competitors are using paid backlinks. 

ahrefs data showing a brand new website with 0 dr

But, even with more and more companies finding value in paid backlinks, it is painfully clear that most web content does not take advantage of them.

Indeed, as of early 2020, around two-thirds of all sites had no backlinks pointing to them at all.

So, as you can see, the opportunity is there for you to outpace many of your competitors and jump to the front of the pack. 

However, as we discussed earlier, it isn’t simple to get “natural links,” where someone decides to link to you for free.

Perhaps you have good relationships with popular sites or content providers. If so, you should leverage them for all they are worth.

But the more likely scenario is that you cannot influence whether important content providers in your industry will link to your site. It’s a very different story when you are willing to pay them.

Another important factor you should consider when buying links is how much time you would need to invest in getting similar results from natural links.

Just think how much time it would take to make yourself such an expert that others naturally find your content to cite.

If you can trade a small monetary investment to free up your time substantially, it can be well worth it. And it leaves you enough time to deal with other aspects of your business.

ahrefs graph showing correlated traffic and backlink growth

That said, there is more to the process than simply finding the first provider you can and seeing what they can offer you. Backlinks, like the providers who help you get them, come in different qualities.

You need to find a source that can get you the highest quality links at the best price.

What Makes a Good Backlink, Good?

There are many different ways to evaluate the quality of backlinks and several factors that can go into any high quality analysis.

Backlink Quality Factors Include:

  • Number of Links Around Yours: The more backlinks there is on a page, the harder yours is going to be spotted. At the same time, the number of dofollow links on a page lowers the overal PageRank spread towards linked websites.
  • Keywords in The Anchor Text: If the anchor text doesn’t contain a single keyword of the targed page, its relevancy is severely downgraded. The more accurate it is, the easier it will be to attract users and appeal to Google.
  • The Position of The Link: Citations in intros and conclusions usually carry less weight than content body links. Sitewide links are generally useless and some might even be harmful to your website.
  • Reliability of The Site Hosting The Backlink: Long-standing connections within the industry make it easier to find a reliable backlinking partner for BlueTree’s clients. Otherwise you might pay for a backlink and never receive it, or see it gone earlier than anticipated, among many other potential issues.

Let’s take a closer look at that last point. Having a backlink that appears only on an unreliable site or on a site with very little organic traffic isn’t going to help you much. So you want to know how to assess the sites from which you might buy good page SEO backlinks.

One method is to find what is known as a Domain Authority (DA) rating for your potential referring site. DA ratings indicate how credible and frequently seen a particular site is.

The higher the rating, the better quality backlink you will have. Providers of these ratings include Moz, Semrush, and Ahrefs.

Although it’s not always predictable, following key directions on how to rank higher on Google will improve your organic traffic at least by some degree.

Let’s return to our financial services app provider. They have an opportunity to get a backlink in an article that will appear on the Forbes website.

So how reliable is Forbes as a source? Well, let’s look at the domain authority of Forbes on Semrush.

semrush forbes data with domain authority score

As you can see, on a scale of 1-100, Forbes scores an 86. Moz has a similar service, and the DA for Forbes is 95/100, while it gives a Page Authority rating of 84 (Page Authority measures the value of a specific webpage rather than an entire domain).

Pretty good, huh? But you need to analyze the issue further before saying this is a good fit. 

What you can quickly do is compare it to other sites. For example, if one of your other options scores 51, they are probably either less reputable or have fewer visitors than Forbes. Spend accordingly.

DA ratings are also one way to help you distinguish between providers of backlink services. For example, if you are considering a service offering a typical DA range of 20-60, you should probably look elsewhere.

For example, professional link building services like BlueTree focus on DAs of 70-90 or above. And link building can very much be a case of you getting what you pay for.

How Much Does it Really Cost to Buy High Quality Backlinks?

Just as the quality of backlinks varies from site to site and provider to provider, so does the cost of purchasing backlinks. Factors that impact your overall cost include the number of backlinks you want and the quality of those backlinks.

But prevailing estimates suggest anywhere from $100 to over $20,000 per month.

Of course, these numbers mean little without some additional context. If you have a provider offering 100 links a month for $5000, that might sound like a great deal. But if they are all on sites with a DA of 20, you might as well drop your $5000 in the trash. 

On the other hand, if your $5000 gets you only five links a month, but they are all on sites with a DA over 70, and those sites are highly relevant to your prospective clients, then you are probably making a good investment.

Why? Because you are reaching the right demographic through a site they already trust and through quality content relevant to them and your products or service offerings.

Can’t I Buy Quality Backlinks Myself?

Getting a few links out on the web doesn’t sound all that hard, does it? So why can’t you skip the expense of buying backlinks and put a bunch of backlinks out there on your own?

Well, it’s not as easy as it seems at first glance. And once you think about it for a minute, you will begin to see all the potential problems.

First of all, as we mentioned before, what you want are high quality backlinks.

And copious backlinks to yourself don’t come across with as much force and credibility as when your links come from another source. Instead, it looks like cheap attempts to sell yourself. 

Should you backlink to yourself? Of course, but do it judiciously. Never make it your sole source of links, and there is a chance people will avoid clicking on poorly placed backlinks.

Good Backlinks vs. Bad Backlinks

Even when you do create your backlinks, you have to spend the time and money to build the content around them. This may include hiring content developers, whether in-house or freelance, as well as purchasing the tools they need to get that content out. 

In-House vs. Hired Marketing Team

If your content staff is in-house, you have to pay salaries and incur costs for benefits, payroll taxes, and vacation time.

Even if you use freelancers, you have to be careful that they are well-defined as independent contractors; otherwise, you may find yourself in hot water for not providing appropriate benefits and working conditions.

When you add it all up, building a team to help you create backlinks can cost you tens of thousands of dollars annually.

Think about whether this money would be better spent on highly experienced, reputable, professional services that can get you the best quality links placed in the highest profile locations and who, in many cases, can provide you with valuable content.

Where Do I Go to Buy Quality Backlinks?

Finding the right sites to place your backlinks can be a time-consuming exercise. Perhaps you could identify a few trusted sources in your industry and start researching how to get them to accept your backlinks.

But there are more efficient ways to get the best result.

Naturally, there are now digital marketing companies with substantial expertise in link building who offer paid services. Providers like BlueTree offer valuable services that can save you time and effort.

Because they have already developed relationships with authoritative sites, they know where you will find the most value for your backlinks.

Bluetree services

We have already discussed the need to find a provider with high quality placements, i.e., domain authority ratings over 70.

How to Recognize a Good Link Building Service Provider

You should look for providers who will take the time to understand your business and your industry to know the best options for where to put your backlinks. And they should also understand what you already have to offer.

Companies such as Blue Tree have experience in enterprise page SEO services, which gives them extensive knowledge of backlink options for companies of all sizes.

Blue Tree, for example, uses a multi-step process that begins with analyzing your site for existing usable content that can be the basis for effective backlinks.

Some of Blue Tree’s case studies:

Bluetree case studies

The best providers will also use their relationships with site staff to get buy-in for pieces containing your backlinks. What does this mean? It means that you aren’t paying the final site for your backlink.

Instead, the site accepts what it views as useful and credible content that will help build its reputation. And that content just so happens to contain your backlink.

But this is a crucial distinction between link-building providers. Because with editorially approved insertions, you are effectively getting an endorsement. And the authority of the underlying site transfers to you.

Average vs. Advanced Backlink Services

Another issue you should consider when buying backlinks is whether you can get extra value from a single backlink.

Many providers will dump your backlink on a page that quickly becomes an orphan – hard to find because it has few or no links.

Services that actively track their existing portfolio of content and make sure that it receives multiple placements and future backlinks can give you more chances to have your backlink seen and clicked through.

You should also look for providers with link-building plans that can scale your business. If you want your company to get noticed by potential partners, you can hire an agency that offers B2B SEO services to increase your organic traffic.

If you are a startup, you probably don’t have a lot of free cash to put towards links, so you need a less intensive plan.

But you want the ability to increase your efforts quickly and easily once you have some customers and revenue that allows you to spend more on marketing.

Links on DA/PA 20-60 websitesNearly all our sites are DA 70-90
– Placed in unnatural articles and solely published for low-value link promotion– Editorially earned. Our writers pitch editors, make edits and go live with links intact
– Nearly all link seller websites are one Google update away from a penalty– Editorially earned links gain traffic, authority and links that compound over time
– Buying a short term boost, long term liability– Buying a valuable compounding long term asset.
– Future risk of penalty jeopardizes future growth of acquisition prospects– All BT clients have a history of sustained, strong, long-term traffic growth
– Placed links are often orphan pages with no natural inbound links– Our work gets syndicated, cited and we build links to boost engine rankings

With Blue Tree’s professional marketing services, your investment in backlinks will become a long-term asset for your company.

Take full advantage of BlueTree’s network of industry authorities and well-known web publications to get viral backlinks and enhance your brand’s organic growth.


There is a world of opportunity for companies to effectively use backlinks to drive website traffic, build brand recognition, and establish expertise.

Backlinks are currently underutilized but are beginning to see tremendous growth, and getting ahead of the curve now will give you a leg up on your competition.

Buying high quality backlinks from reputable providers is a cost-effective option for businesses of all sizes and one you should consider having as part of your digital marketing strategy.

Just make sure you are working with the right provider who can provide you with the right bang for your buck – delivering the highest quality backlinks in all the right places.

If you’re looking for someone who checks all the marks, contact BlueTree to let us do what we do best and professionally handle the link buying for your business.

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Dan Fries

Dive deep into the mind of BlueTree CEO Dan Fries and explore a wealth of knowledge on the nuances of link-building and digital marketing.

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