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How To Earn Natural Links: Complete Guide for SEOs


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Backlinks continue to be a crucial factor for page ranking. In fact, the data shows that the top-ranking page on Google usually has about 3.8 times more backlinks than the pages ranked from #2 to #10.

However, getting high-quality, organic backlinks is not easy. These links come from websites that are both trusted by search engines and relevant to your content. They link to you naturally because they find your content valuable, not because you asked for a link or paid for it. 

To get such links, you must create content people find interesting and want to share.

This article will tell you all you need to know about natural backlinks and share some strategies that will help you win more of them. 

What Is a Natural Link?

A natural link, also known as an organic or editorial link, is a link that is given voluntarily by one website to another. It is based on the merit of the content and is not influenced by payments, requests, or any direct link-building strategies. 

On the other hand, unnatural links are those that have been acquired through methods considered artificial or inauthentic, such as paying for links, using link farms, or any strategy that manipulates link placement for Google ranking benefits. 

The main difference between natural and unnatural links lies in their acquisition: natural links are earned by creating valuable, relevant content that others want to link to without any solicitation, while unnatural links are obtained through tactics intended to manipulate search engine rankings. 

Good Backlinks vs. Bad Backlinks

Google’s algorithms are designed to distinguish between these types of links. The search engine is known to penalize sites for using unnatural links because they do not reflect genuine user interest or content value.

The Different Types Of Links

There are many types of links that can contribute positively to your SEO. A natural link is a type that is created when other website owners or content creators link to your site without any direct action on your part. Google love these links. Other types of links include:

  • Dofollow links are the most common type of natural link. They pass on link equity (also known as link juice) to your website, which can help improve your site’s search engine ranking.
  • Nofollow links include a special HTML tag that tells search engines not to pass on link equity. While they don’t contribute to your site’s ranking in the same way dofollow links do, they can still drive traffic and lend credibility to your site.

Another subdivision of natural links comes in the form of: 

  • Internal links. These are hyperlinks that direct users from one page to another within the same domain. They help with website navigation, distribute page authority across the site, and improve the user experience.
  • External links. Also known as outbound links, these lead from your website to another domain. They are important for providing your audience with additional information and can help establish the credibility of your content.
External and internal links

When using backlink monitoring tools, several metrics can help assess the value and potential impact of these links on your website’s SEO. Common backlink metrics include:

  • Domain Authority (DA). Scores a website’s authority on a scale of 1-100. Higher is better.
  • Domain Rating (DR). Similar to DA but on a scale of 0-100.
  • Anchor text. The text a link says, which helps provide context. Certain anchor texts are seen as more valuable.
  • Link placement. Links higher up and more prominently on a page are given more credit.

Understanding the different types of links and how to evaluate them through backlink metrics is a key for formulating effective SEO strategies. High-quality dofollow links are essential for improving a site’s ranking, while nofollow links still play a role in driving traffic and ensuring a comprehensive online presence.

The SEO Benefits of Natural Links

Search engines, especially Google, place a high value on natural links because they act as a genuine vote of confidence from one site to another. When your content receives a natural link, it signals to Google that your content is credible, valuable, and worth ranking higher in the search results by passing link juice

The more high-quality natural links your website accumulates, the more Google see your site as authoritative, significantly improving your rankings.

Link Juice

However, the diversity of these links also matters. 

Link diversity refers to having a variety of links from many different sources pointing to your website. This includes links from different domains, links pointing to different pages of your site, and links containing various anchor texts — some things to look out for when doing backlink analysis

A diverse link profile is seen as more natural and organic by search engines than a profile with links only from a few sources or links pointing to the homepage.

Diverse link profiles suggest that a wide range of content across your site is valuable to different audiences, further reinforcing your site’s authority and relevance. 

Therefore, a good natural link-building strategy emphasizes quality and relevance over quantity. Unlike artificial or manipulative link-building tactics, natural links can be more sustainable and generally carry less risk. 

Artificial techniques may offer short-term gains in rankings, but search engines are increasingly sophisticated at detecting and penalizing these practices, which can harm your site’s visibility in the long run.

Strategies for Natural Link Building

Earning natural links is an important aspect of having your site rank in search engines. However, you cannot earn these precious links unless you have the right strategy. Here are some proven strategies to help you increase your chances of acquiring more natural links: 

Hiring a Specialized Link Building Agency Blue Tree

Natural link building is not as easy as it sounds. It requires producing top-tier content and using link-attracting strategies to attract high-quality backlinks — a process that demands a lot of effort, creativity, and time. 

As such, hiring a link-building agency often makes sense. An agency like BlueTree has the skills and connections to acquire valuable backlinks more quickly and efficiently. 

At Blue Tree, we specialize in crafting natural link-building strategies that drive genuine, long-term value for your tech or SaaS business. 

With over six years of experience in PR link building, we’ve honed our skills in connecting brands with high-authority publications, ensuring that every link we secure is editorially earned and never purchased. Our focus is on creating a diverse and robust link profile for you, with a guaranteed Domain Rating (DR) of 65+.

Our method is simple and doesn’t require much effort on your part — our aim is to save you both time and money. 

Our success stems from our strong connections with over 450 tech publications and a dedicated team of over 12 writers. They specialize in crafting content that seamlessly integrates mentions of your products and services as anchor backlinks. This method boosts your SEO and significantly and elevates your brand’s presence.

Anchor text

We take pride in our ability to offer a comprehensive service that covers analysis and planning, content and link strategy, and tracking and optimization. Our goal is to ensure that every piece of quality content we create, and every link we place adds real value to your brand, contributing to your growth in both the short and long term.

Partnering with Blue Tree is not only about you getting high-quality natural links; you’re also investing in a strategic partner that understands the unique challenges and opportunities within the tech and SaaS sectors. 

We will help you build stronger brand awareness, rank higher on Google, and increase your monthly organic traffic through a proven process of quality content marketing and digital PR.

Creating Link-Worthy Content

If you want to attract the right natural links, you need to create content that’s both engaging and valuable. This means your articles, videos, or infographics should not only answer the common questions and challenges your audience faces but also present this information in a way that’s easy to understand. 

Site SEO

Ideally, that content should also be enjoyable to consume. 

You should devote significant focus to evergreen topics — content that will stay relevant over time. This ensures that your work continues to attract attention and, by extension, links from other sites long after it’s published. 

Additionally, you should incorporate thorough research and data into your content to boost its credibility so others are more likely to reference and link to it as a trustworthy source of information. Adding multimedia elements like videos and infographics can make your content more appealing and shareable.

The key to generating link-worthy content lies in understanding what your audience finds useful and interesting and then delivering that in the most accessible and engaging way possible.

Outreach and Relationship Building for Natural Link Building

Natural link-building sometimes requires a community effort and the right mastery of SEO outreach. You might have to reach out to people in your niche — like bloggers or website owners — so you can create relationships that can be a foundation for earning links

This means sending them personalized emails that show you really understand what they write about and how linking to your site can add value to their content. Here are some tips that can help you get started: 

  • Be personal. Instead of using the same email for everyone, tailor your message for each person. Mention specific articles they’ve written or topics they’re interested in to show you’ve done your homework.
  • Offer value. Explain clearly why linking to your content would be beneficial for them or their audience. Maybe you have a resource that provides additional information or an alternative perspective on a topic they’ve covered.
  • Build relationships. Don’t just reach out once and disappear. Engage with them on social media, comment on their posts, and try to build a genuine connection. This makes them more likely to consider your request.
  • Participate in the community. Be active in online forums, social media groups, or industry events related to your niche. This helps establish your credibility and makes it more likely for others to want to link to your content.

Remember, the goal is to make genuine connections that can bring natural links to your site. It’s about quality, not just quantity.

Leveraging Guest Posting for Natural Link Building

Another great strategy to earn natural links is by writing articles for other websites to get your name and brand out there, which can lead to increased visibility and authority in your field. 

The idea is to find websites that are relevant to your industry and have a good reputation. These websites should share your target audience and have strong metrics, like a high domain authority and a solid following on social media.

Once you’ve identified a good match, the next step is to pitch them an idea for a guest post. This pitch should introduce who you are, explain why your content would be valuable to their audience, and suggest a unique angle or topic you want to write about.

It’s important to personalize each pitch to show you’ve taken the time to understand their website and audience.

SEO Outreach

Creating the guest post itself requires a focus on delivering high-quality, insightful content that provides real value to readers. The content should be well-researched, engaging, and tailored to the host site’s audience, offering them new insights or solutions.

In your author bio, it’s crucial to include a link back to your website. However, this should be done thoughtfully. The bio needs to not only contain a link but also give readers a compelling reason to click on it, such as offering more valuable content or a specific resource that complements the guest post.

However, it’s important to approach guest posting with caution. Posting too frequently on low-quality or irrelevant sites can harm your site’s reputation and search engine rankings. Focus on quality over quantity, choosing your guest posting opportunities wisely to ensure they align with your brand.

Using the Power of PR Backlinks for Natural Link Building

Public relations (PR) and natural link-building go hand in hand. A key goal of PR is securing earned media placements and backlinks from reputable publishers. Quality PR backlinks boost search visibility.

PR links

Using strategic press releases can significantly enhance SEO and brand visibility. Including useful content such as industry data or expert commentary, along with resources like interviews or research, makes them more valuable to these kinds of publishers, making it more likely to earn links from them.

This approach not only earns quality backlinks with targeted anchor texts but also boosts credibility through media attention. Combining PR with natural link-building efforts, like guest posting, amplifies the impact on search rankings through increased relevance and awareness. 


Natural link-building remains one of the most effective strategies for achieving sustainable SEO success. If you focus on high-quality content and build relationships with industry partners and websites, you can continue earning valuable backlinks even through major algorithm updates.

This approach not only boosts SEO performance but also enhances brand visibility and authority in the digital landscape. Despite evolving SEO tactics, natural link building remains one of the fundamental values of earning natural links as a means to build a strong, reputable online presence.

Frequently Asked Questions (FAQ)

What is a natural link?

A natural link is a link to your website that is added spontaneously by other website owners or content creators because they find your content valuable or relevant. These links are not paid for or requested, making them highly regarded by search engines for SEO. They indicate the quality and credibility of your content, organically improving your site’s search engine ranking and visibility.

What are the different types of links discussed in the guide?

The guide discusses two main types of links: dofollow and nofollow links. Doollow links, by default, pass on link equity and help in boosting the page’s search engine rankings. Nofollow links do not pass on link equity and are typically used in situations where a webpage doesn’t want to give full endorsement to an external link, such as in comment sections of websites. 

How do different types of links impact a website’s SEO?

Dofollow links from other websites signal to search engines that your content is credible, potentially boosting your site’s rankings. Nofollow links, while not directly influencing rankings, can still drive traffic and indirectly benefit SEO by increasing visibility and engagement. Internal links help search engines understand site structure and distribute link equity, improving SEO performance. 

What are the SEO benefits of natural links?

Natural links significantly boost SEO by enhancing a website’s credibility and authority in the eyes of search engines like Google. These organic links signal to search engines that other websites consider your content valuable and trustworthy. 

How can I create link-worthy content?

Start by identifying topics that resonate with your target market, focusing on areas where you can provide expert knowledge or fresh perspectives. Then, ensure your content addresses specific questions or challenges faced by your audience, making it both informative and engaging. 

How can guest posting be leveraged for natural link building?

Guest posting helps build natural links by writing valuable articles for well-known sites in your field. This includes adding links to your site in these articles, which boosts your SEO and makes your brand more visible and credible. 

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Sia Mohajer

Get acquainted with Sia Mohajer, the brain behind some of BlueTree's most successful link-building campaigns. Read, learn, and grow.

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