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How To Outsource Link Building: Everything You Need to Know


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Link building is a foundational aspect of SEO—high-quality backlinks act like votes of confidence from one site to another, signaling to search engines that others vouch for your content. These endorsements help improve your website’s authority, trustworthiness, and relevance in the eyes of search engines like Google and Bing. 

Given the complexities and the time-intensive nature of building these valuable links, many businesses are now turning towards outsourcing this task. This strategic approach provides a host of benefits that we will discuss—but although it is simpler and easier, it still requires knowledge of SEO fundamentals and how to find the right collaborators.

Understanding Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. This is a crucial practice when it comes to SEO, as it’s one of the main factors search engines use to determine the ranking of a website on their results pages. 

Each link to your website from a credible source acts as a vote of confidence in the quality of your content.  Essentially, it’s an indication that others find your website valuable, informative, and relevant to their audience.

High-quality backlinks are once that come from reputable and relevant sources that pass “link juice” which signal to search engines that your website is a credible source of information and should be ranked higher in the SERPs.

Nofollow and dofollow backlinks

In contrast, links from low-quality or irrelevant sites can negatively affect and impact your website’s SEO. Modern search engines are sophisticated enough to identify and penalize sites engaging in manipulative link building practices, such as buying links or participating in link schemes. 

Search engines use complex algorithms to evaluate backlinks, and these algorithms consider various aspects, such as the quality of the linking website, the relevance of the content between the source and the target page, and the way links are acquired. 

Thus, the focus in modern SEO isn’t just on building a large number of links but on ensuring the quality and relevance of those links to build a website’s authority organically and sustainably.

Why You Should Outsource Link Building

Outsourcing link building is a strategic decision that ensures that this critical component of your SEO strategy is managed efficiently and effectively. If done correctly, this approach provides significant results while letting you focus on your core competencies. 

Let’s hone in on a couple of the key benefits of this strategy.


One of the main advantages of outsourcing link building is its cost-effectiveness, especially when compared to the ongoing expenses of maintaining an in-house team. An internal team dedicated to link building requires salaries along with significant investment in training and resources. 

In contrast to in-house team, outsourced services offer greater flexibility and scalability.

Businesses can engage with these services on an as-needed basis, avoiding the long-term financial commitments associated with maintaining a full-time team. This enhanced flexibility enables companies to better allocate their resources, focusing their budgets on core business activities while ensuring their link-building strategy is professionally handled by experts.

Link Building Expertise and Experience

Outsourcing link building provides access to specialized expertise and knowledge. Professional link-building services are adept at acquiring high-quality backlinks and are constantly updated with the latest SEO trends and changes in search engine algorithms. 

These experts understand the types of links that will most benefit your website’s ranking and the ethical, effective methods to acquire them. This level of expertise is critical; without it, link-building efforts might be ineffective or could even result in penalties from search engines

Outsourcing your link-building efforts ensures that your strategies align with best industry practices and are poised to deliver the most favorable outcomes possible.

Time Efficiency in Link Building Outsourcing

Another significant benefit of outsourcing backlink building is the time efficiency it offers. Businesses can save a considerable amount of time by entrusting this task to a team that is already equipped and skilled in such activities.

This saved time, which would otherwise be spent on training, managing, and executing link-building campaigns, can be redirected toward other critical business areas. In short, outsourcing link building is an effective way to maintain a robust SEO strategy without compromising focus on other essential operations.

Choosing the Right Agency to Outsource Link Building

To ensure you partner with a service that aligns with your specific needs and objectives, a detailed and thorough research process is indispensable. To help guide your efforts in finding the right link building agency for outsourcing link building, here are some key factors to consider:

Experience and Know-How

An agency with a substantial track record in link building is likely to have honed its skills and strategies over time, along with acquiring the prerequisites to successfully adapt to emerging and changing SEO trends

Experience in your specific industry is another particularly valuable point as it means the agency understands the nuances and specific challenges of the market that you’re in. While experience in your specific industry is crucial, the breadth of an agency’s previous work is also an important consideration.

To put it simply, an link building agency that has a track record of successful campaigns in a variety of industries demonstrates an ability to adapt to various circumstances and likely has a broader range of connections to rely on.

Look for tangible evidence of their expertise, such as detailed case studies, client testimonials, and a portfolio of successful projects. These elements are indicative of an agency’s capacity to understand and effectively navigate the unique challenges and opportunities within your specific industry.

Quality Over Quantity

The quality of backlinks is far more important than their quantity. High-quality backlinks are typically from reputable, authoritative websites and are highly relevant to your content, contributing significantly to your website’s SEO. 

On the other hand, low-quality backlinks from less credible or irrelevant sources can be detrimental to your SEO efforts. An effective agency should prioritize acquiring high-quality backlinks and employ ethical, strategic methods to do so.

Good Backlinks vs. Bad Backlinks

An agency that prioritizes quality over quantity by securing high-quality backlinks through ethical practices demonstrates that it understands the nuances that go into creating a rock-solid backlink profile.

Clear Pricing That Aligns With Your Budget

The pricing of link building services is influenced by various factors, including the Domain Authority or DA of backlinks, the number of backlinks, the speed of delivery, and their ultimate placements. 

Typically, high DA backlinks from authoritative sites cost more but are more impactful. The volume and delivery timeline of backlinks also plays a role in determining the price.

When considering this point, start with a clear, realistic budget. We’d also counsel you to start small—in any case, it’s much better to “dip your toes in the water”, so to speak, before committing to a costly, long-term project. 

In tandem with this, look for an agency that has a transparent pricing structure, along with a detailed breakdown of what each of the available pricing packages entails. Remember—the goal here is to effectively balance your expenses against the SEO benefits that outsourcing your link building efforts can provide.

Client Testimonials and Feedback

Client testimonials and feedback serve as a direct reflection of an agency’s performance and client satisfaction. As such, they’re crucial points of consideration in evaluating the effectiveness and reliability of an agency’s link building services. 

When researching agencies, pay attention to the experiences of previous clients, as they offer insights into various aspects of the agency’s operations, including their approach to link building, the quality and consistency of their work, and their responsiveness to client needs. 

Testimonials that detail specific achievements, such as improvements in search rankings or traffic, are particularly valuable as they demonstrate the agency’s ability to deliver measurable SEO results. 

A solid track record of positive client experiences and testimonials spanning years, as well as consistently positive feedback are strong indicators that an agency understands its client’s needs and is capable of replicating successful outcomes in future link building campaigns.

Industry Accolades and Awards

Industry accolades and awards are significant markers of an agency’s reputation and commitment to excellence in the SEO and link building sector. These recognitions are usually awarded by industry experts, peers, or professional bodies, making them a reliable measure of an agency’s standing in the field. 

They often reflect an agency’s dedication to adopting innovative strategies, staying ahead of industry trends, and maintaining high standards in their work. Choosing an agency with a well-decorated portfolio of industry recognitions can provide added assurance of its ability to deliver high-quality services. 

Partner With Backlink Building Experts

Outsourcing your link building efforts to our agency allows you to secure several key advantages at a competitive price point. We’ve accrued over 6 years of experience—that’s a lot of trial and error that you don’t have to go through.

We maintain editorial relationships with more than 450 publications and have a wealth of experience with a wide range of clients ranging from SaaS and cybersecurity companies to fintech startups and ecommerce brands.

Partnerships website

At BlueTree, we have a high watermark for quality—all our links must meet rigorous criteria in terms of DR and search traffic, or we simply won’t charge you. And since we’re already discussing billing, we’re quite flexible—with monthly plans that you can back out of at any time. 

On average, outsourcing link building efforts to our agency results in some $2,000 in savings every month, while our case studies and client testimonials paint a clear picture of the results we provide. 

Simply put, cobbling together an in-house team is far more time-consuming, far more expensive—and worst of all, there are no guarantees that things will pan out the way you want them to. In contrast, we’re equipped and ready to deliver a full suite of services, including:

  • Digital PR. Promoting your business through a variety of relevant digital media outlets, aimed at helping your brand connect with niche audiences
  • Content writing and strategy. Our team of 12 B2B writers contributes to some of the most well-read and authoritative blogs in tech, cybersecurity, fintech, ecommerce, and finance. We’re uniquely positioned to let you take a hands-off approach and let us handle everything from strategic planning to content creation 
  • White-label link building. One of the main ingredients to our continued success is our dedication to ethical link-building practices. All the links we secure are organic, editorially acquired, and consistent with best practices to avoid search engine penalties. 
  • High authority backlinks. By securing links from authoritative sites that are relevant to your area of business, we accomplish the dual purpose of drawing high-quality traffic while simultaneously increasing the trustworthiness of your online presence in the eyes of search engines
  • Custom blog outreach. Although our existing portfolio of 450+ publications that we collaborate with is vast, our outreach team is constantly hard at work. If you’re keen on securing a mention from a particular source, we can also take care of the outreach process for you. 

As you consider enhancing your website’s SEO through effective link building, remember that BlueTree is here to be your ideal partner. With our specialized expertise and tailored solutions, we are committed to elevating your online presence and driving your business’s digital success. 


Outsourcing link building is a strategic, cost-effective, and time-efficient approach to enhancing your SEO strategy. Selecting the right agency requires careful consideration of their experience, emphasis on quality backlinks, pricing transparency, and proven track records. 

Our team at BlueTree, with its vast experience and flexible engagement models, can act as your ideal partner in this journey. By leveraging our expertise, access to a wide network of publications, and commitment to ethical practices, you can focus on your core business while we efficiently manage your link building needs and contribute to your digital success.

Frequently Asked Questions (FAQ)

What is link building, and why is it crucial for SEO?

Link building is the process of acquiring hyperlinks from other websites to your own. These links are essential for SEO as they act like endorsements of your site’s content, signaling to search engines that your site is valuable, credible, and authoritative. 

It helps improve your site’s visibility and ranking on search engine results pages, which is vital for driving organic traffic to your website.

Why outsource link building instead of managing it in-house?

Outsourcing link building offers several advantages over trying to manage it in-house with your own team. 

It grants access to specialized expertise and resources, saves time and costs associated with training and managing an internal team, and ensures that your link building strategies are up-to-date with the latest SEO trends and best practices. 

It also allows businesses to focus on their core operations while benefiting from professional and effective link building.

How do I choose the right link building service for my business?

When choosing outsource link building services, try to consider factors such as their experience, particularly in your industry, their track record and client testimonials, the quality of their backlinks, and their pricing transparency.

Look for services that offer customized strategies tailored to your specific needs and goals. It’s also important to ensure they adhere to ethical SEO practices to avoid potential penalties from search engines.

Is it necessary to adapt link building strategies to different industries?

Yes, adapting link building strategies to different industries is necessary for effective SEO efforts. Different industries have unique audiences, competition levels, and content types, which require specialized approaches. 

A tailored strategy ensures that the backlinks are relevant, high-quality, and capable of driving the right kind of traffic to your site. This customization is crucial for maximizing the impact of your SEO efforts.

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Dan Fries

Dive deep into the mind of BlueTree CEO Dan Fries and explore a wealth of knowledge on the nuances of link-building and digital marketing.

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