More than 90% of businesses in the United States alone rely on cloud-based services for storing their data, making the cloud a cybersecurity battleground vulnerable to attacks from cybercriminals. Cloud Defense, a cloud security company, emerges as one dedicated to improving the cloud security posture for SMBs.
In 2020, Cloud Defense approached BlueTree intending to run a Digital PR campaign – during this time, they were poised for growth but faced distinct challenges in establishing a robust online presence.
Cloud Defense sought digital PR expertise in crafting a comprehensive strategy to create awareness around specific security products and the value proposition of its cutting-edge security solutions. And, as a robust online presence requires not only visibility but also engagement, Cloud Defense faced the need to direct a stream of qualified traffic to their product pages as well.
Cloud Defense also recognized the importance of a robust backlink profile for enhanced authority and trust – this required a link-building strategy that not only increased the number of referring domains but also ensured that these links were from authoritative and relevant sources.
Blue Tree Digital was tasked with formulating a targeted digital PR approach to attract the attention of potential customers and raise traffic levels long term.
Our Approach
From analyzing Cloud Defense’s specific needs to tailoring the campaign over time, our approach includes several multifaceted steps to achieve the best results.
Step 1: Building a List of Eligible Websites
We compiled a list of relevant cybersecurity sites to reach out to, including security sites we were already working with (all sites had an average DR rating of 70 and a minimum of 20k search traffic). A list of 1500+ sites was what we had to work with.
Step 2: Pitching
We reached out to each site with a cold pitch offering to write an article for them. The site editors agreed that we could pitch them topics or assist with topic ideation, and our pitching team brainstormed and suggested topic ideas per site.
Step 3: Content
After getting a topic formally approved, our team of professional writers started working on high-quality content and submitting the pieces to each site. Our writers and editors ensured that there was a natural placement to the respective Cloud Defense page by:
- ensuring cloud security would be relevant to the topic, and
- ensuring context surrounding the placement.
Eight reliable and quality cybersecurity writers targeted the same keywords and ensured the fulfillment of the articles.
Step 4: Ensuring Relevancy and Continuous Improvement
To maximize the relevance of links to the CloudDefense Products Pages within each article, we adopted a straightforward yet highly effective strategy:
- Our outreach team made sure to propose article topics that were directly related to the subject matter before suggesting them to website editors. This approach focused on crafting the article around the intended page, rather than attempting to insert the link into the article after the fact.
- Our content creators carefully crafted the narrative around the link to ensure its integration felt organic, avoiding the appearance of it being inserted haphazardly.
- For the anchor text, our authors utilized precise data points (like statistics) or direct quotations from the pages, embedding these within the text in a way that blended seamlessly with the rest of the content, preventing them from standing out awkwardly.
- As the articles began to be published, the links naturally started to accumulate. We meticulously monitored each active link using a Link Tracker Sheet and regularly presented Cloud Defense with detailed monthly reports that highlighted the successes of the campaign.
Using the outlined strategy, we ended up pitching over 1000 cybersecurity publications.
Throughout the campaign, we tested fifteen different campaigns that revolved around fifteen different cold pitches, before settling on the pitches that were performing the best in reply rates from site editors.
Results
When we started working with Cloud Defense, in October 2020, their traffic was 1 monthly visitor. In November 2022, their traffic grew to 16,679 monthly visitors.
What’s also noteworthy is that the number of referring domains also grew from 36 to 333 during the campaign’s duration.
How We Can Help You Get Similar Results
Our partnership with Cloud Defense illustrates how Blue Tree Digital’s strategy effectively addresses SEO challenges and thrives in highly competitive niches. We have confidence in the effectiveness of our digital PR strategies, utilizing our extensive network of over 500 editorial connections to secure authentic and high-quality backlinks.
Adhering to stringent quality standards, we refrain from purchasing or excessively using links.
- All of our backlinks are “Do-Follow” to optimize SEO benefits.
- Links are strategically placed on sites with an average of DR70+ and 20,000 organic monthly visitors.
- Each link is seamlessly integrated into the content for a natural fit.
Our services begin at $1000 per carefully vetted link, offering flexible options to meet diverse needs and discounted rates for bulk orders of 5-10 links monthly.
The success achieved for Cloud Defense, particularly the notable increase of over 16,000 new, unique monthly visitors, showcases our ability to elevate your business in fiercely competitive sectors.
Invest in your SEO strategy long-term – get in touch with Blue Tree Digital today to create a tailored and successful link-building strategy for your business.
