Digital marketers often struggle to acquire high-quality backlinks for their SEO efforts consistently. Building backlinks remains a crucial aspect of SEO success, but the traditional approach of manual link-building outreach can be incredibly time-consuming and inefficient.
The good news is, that there are easier ways to tackle link-building. Modern link-building outreach tools are designed to streamline the process, helping users identify relevant prospects, craft targeted pitches, and manage outreach campaigns more effectively. Hence, n this article, we’ll explore the 10 best link-building outreach tools to help you streamline your outreach process and achieve your business goals in 2024.
1. Respona
Respona is a powerful link building tool designed specifically for PR and link-building campaigns, providing marketers and outreach experts with a more targeted approach to getting mentions and establishing long-standing relationships with sites in their niche.
Respona Key Features
- Personalization at scale: Respona allows users to create highly personalized email templates, incorporating recipient-specific and AI-generated CTAs and one-liners to make the messages indiscernible from human writing.
- Built-in search engine: Respona’s built-in search engine helps users find relevant prospects and opportunities by searching for content, finding journalists, and identifying backlink prospects directly from the platform.
- Automated follow-ups: This feature automates follow-up emails, ensuring no opportunity slips through the cracks, while using a custom algorithm to find the most fitting time to contact each person.
- Contact discovery: Respona can discover and verify the email addresses of prospects, simplifying the process of finding the right contacts for your outreach.
- Integrations: Respona integrates seamlessly with popular CRM and marketing tools, such as HubSpot, enabling you to synchronize your outreach efforts with other aspects of your link-building strategy.
Respona’s pricing starts at $499 per month for their Pro plan, which has 5 inboxes and 25,000 credits. For more advanced needs, they offer an Unlimited plan for $799, providing an unlimited number of inboxes and 600,000 credits. The Enterprise tier, however, requires contacting sales. All credits are $0.01 and can be refilled when needed.
2. Mailshake
Mailshake is an email outreach tool commonly used for sales and marketing campaigns, sending a large amount of fully personalized emails quickly, cutting the hours you’ll spend on menial tasks.
Mailshake Key Features
- Personalization at Scale: Mailshake allows you to personalize email templates with recipient information, making your outreach more relevant and increasing response rates.
- Proven Link-Building Templates: They offer pre-built link-building outreach templates, saving you time crafting emails from scratch.
- Lead Catcher: This feature allows you to set the criteria for what counts as a lead (a reply, three opens, etc.) and then sort those into a separate queue within Mailshake.
- Integrations: Mailshake integrates with various CRM and marketing tools such as HubSpot, allowing you to streamline your workflow and connect your outreach efforts with other parts of your SEO link-building strategy.
If you need help with your campaigns, you can also get a one-to-one campaign review from one of their experts.
Mailshake pricing starts at 28$ per month, but there is an option of 25$ per month if billed annually. There is no free trial, but they offer onboarding assistance and resources to get you started successfully.
3. Right Inbox
Right Inbox is a Gmail extension designed for email tracking, offering templates, and sequences. You can use email tracking to keep tabs on who’s opened your email and who hasn’t, which can help you make better-informed decisions about when to send follow-up emails. While this extension isn’t primarily a link-building outreach tool, it’s very helpful in crafting and managing link-building email campaigns.
Right Inbox Key Features
- Email Tracking: See if and when recipients open your emails and click on any links you’ve included. This helps gauge engagement and allows you to tailor follow-up emails accordingly.
- Email Sequences: If you want to put your emails on autopilot, you can also design follow-up sequences. These allow you to automate your follow-up emails based on criteria you set, like time elapsed, whether you received a reply, etc.
- Templates: Right Inbox allows you to save templates, so you can quickly pull up your most effective email copy, tweak it as needed, and send it out.
- Scheduling: Schedule your emails to go out at optimal times to increase their visibility and open rates.
- Reminders: To keep your outreach efforts organized and persistent with Right Inbox you can set up reminders to follow up with recipients who haven’t responded to your initial email.
Right Inbox offers a clear and affordable pricing structure. While they do have a free plan with basic features, the core functionality for outreach campaigns requires a paid subscription. There are two main paid plans:
Right Inbox Key Features
- Email Tracking: See if and when recipients open your emails and click on any links you’ve included. This helps gauge engagement and allows you to tailor follow-up emails accordingly.
- Email Sequences: If you want to put your emails on autopilot, you can also design follow-up sequences. These allow you to automate your follow-up emails based on criteria you set, like time elapsed, whether you received a reply, etc.
- Templates: Right Inbox allows you to save templates, so you can quickly pull up your most effective email copy, tweak it as needed, and send it out.
- Scheduling: Schedule your emails to go out at optimal times to increase their visibility and open rates.
- Reminders: To keep your outreach efforts organized and persistent with Right Inbox you can set up reminders to follow up with recipients who haven’t responded to your initial email.
Right Inbox offers a clear and affordable pricing structure. While they do have a free plan with basic features, the core functionality for outreach campaigns requires a paid subscription. There are two main paid plans:
- Personal for $7.95
- Professional for $14.95
Consider your team size and needs when choosing a plan, since there is a team option that is even more affordable.
4. Ontolo
Ontolo is an outreach platform designed to help businesses build relationships and automate tasks associated with outreach campaigns through an extensive database and research functionalities. It caters to various outreach needs, including sales prospecting, digital PR, and influencer marketing.
Ontolo Key Features
- Multi-Channel Outreach: Ontolo allows you to conduct outreach across multiple channels, including email, social media, and phone calls, from a centralized platform. This streamlines your workflow and ensures consistency across all channels.
- Personalized Outreach at Scale: This outreach tool provides personalized email templates, social media messages, and even phone call scripts with recipient-specific details. This boosts engagement and response rates.
- Automated Workflows: Automate repetitive tasks like sending follow-up emails, scheduling calls, and managing tasks based on pre-defined triggers. This frees up your time to focus on strategic outreach activities.
- Relationship Management: Ontolo helps you track interactions and build relationships with potential customers, partners, or influencers. You can store contact information, communication history, and key details about each connection.
- Performance Analytics: Gain insights into the performance of your outreach campaigns through detailed analytics. Track metrics like open rates, click-through rates, and response times to identify what’s working and what needs improvement.
- Integrations: Ontolo integrates with popular CRMs, marketing automation tools, and social media platforms. This allows you to connect your outreach efforts with other parts of your marketing and sales strategy.
This platform provides sophisticated filtering options, enabling users to refine their searches based on factors like referring domain authority, relevance, and other key metrics.
Pro Plan: $97 per month. This plan is for individual users or small teams who need to manage basic outreach campaigns.
Agency Plan: $297 per month. This plan caters to larger teams or agencies who require advanced features and higher outreach volume.
Ontolo also offers a custom plan for businesses with specific needs or high outreach volumes. You can contact their sales team to discuss custom pricing options.
5. BuzzStream
BuzzStream is a software platform that functions as a central hub for managing outreach, helping you build relationships with journalists, bloggers, and influencers.
BuzzStream Key Features
- Targeted Prospect Research: BuzzStream offers robust search tools to help users discover high-value influencers and media outlets within their niche. It automatically gathers metrics like domain authority and social following to help you identify the perfect outreach targets.
- Customized Outreach: Users can craft personalized email templates tailored to each recipient’s interests and preferences. You can schedule emails, set follow-up reminders, and track engagement metrics within the platform.
- Streamlined Email Management: BuzzStream enables streamlined communication processes. Users can send emails directly from the platform, track opens and replies, and maintain a complete communication history with each contact.
- Actionable Reporting and Analytics: Users can monitor the real-time performance of outreach campaigns with BuzzStream. Detailed reports on sent emails, response rates, and secured backlinks provide valuable insights for decision-making.
- SEO Link Building on Autopilot: Users can discover potential link partners, send personalized outreach emails, and efficiently manage the entire link request process.
- Public Relations Management: BuzzStream can be your digital PR hub. Users can build media lists, distribute press releases, and track journalist interactions – all from a single platform.
BuzzStream provides several price options for every budget, and they offer a free trial.
- Starter Plan– $24
- Growth Plan – $124
- Professional Plan – $299
- Custom Plan – $999
6. Pitchbox
Pitchbox is a link-building software created for experienced SEO link builders. This link-building productivity platform offers a wide range of features, starting with well-crafted link-building templates to complete campaign management. Let’s see the key features this tool has to offer.
Pitchbox Key Features
- Effortless Campaign Management: Pitchbox allows the efficient creation, management, and tracking of user outreach campaigns from a centralized dashboard. It provides a comprehensive overview of campaign performance, enabling the optimization of SEO link-building strategies for maximum effectiveness.
- Smart Outreach & Personalization: It provides templates for crafting high-converting email sequences. Emails can be personalized at scale by incorporating recipient information, which increases engagement and response rates. Natural Sending Patterns (NSP) enhance deliverability by mimicking real email-sending behavior.
- Powerful Link Monitoring: Users can track the status of their link-building efforts. Pitchbox monitors backlinks and provides insights into their performance, allowing you to measure the success of your outreach campaigns.
- Streamlined Integrations: Streamlined integrations enhance workflow efficiency by connecting Pitchbox with existing tools. Integrations include popular SEO tools like SEMrush and Ahrefs, project management platforms like Trello, and communication tools like Slack. This helps you find only the highest-quality opportunities.
Pitchbox empowers users to build stronger relationships, secure quality backlinks, and achieve blogger outreach goals more efficiently.
While this SEO outreach software is not affordable for everyone, it offers two pricing plans:
- Professional Plan: $ 495 monthly/ billed annually
- Enterprise Plan: $ 1350 monthly/ billed annually
7. NinjaOutreach
NinjaOutreach is another platform designed to help users find and reach out to the right people and build successful partnerships. However, this tool focuses specifically on YouTube and Instagram.
NinjaOutreach Key Features
- Targeted Prospect Discovery: NinjaOutreach facilitates the identification of relevant influencers, bloggers, and business profiles across diverse niches and locations. Its comprehensive database allows users to search by keywords, social media following, website traffic, and other criteria, helping to pinpoint high-value prospects efficiently.
- Email Finder: NinjaOutreach boasts an email finder tool that helps users locate valid email addresses for their outreach targets, which saves time.
- Streamlined Campaign Management: This tool provides a centralized dashboard for the efficient management of outreach campaigns. Users can track progress, analyze performance, and optimize strategies for improved results. The platform also includes features for managing contact lists, organizing notes, and maintaining communication history with each prospect.
- Relationship Building Tools: They offer tools to track communication history, schedule follow-ups, and personalize interactions, facilitating the development of long-term connections with prospects.
Additionally, NinjaOutreach offers:
- Integrations: Users can connect NinjaOutreach with your existing CRM or marketing automation tools.
- API Access: NinjaOutreach offers API for advanced customization and integration with other applications.
Pricing Plans for NinjaOutreach
- Bronze Ninja: $49/month
- Silver Ninja: $99/month
- Gold Ninja: 199$
8. BuzzSumo
BuzzSumo is a content marketing tool that focuses on data-driven insights to help users with content discovery, research, influencer marketing, and brand monitoring.
BuzzSumo Key Features
- Finding top-performing content: BuzzSumo allows you to search for topics and identify content that has garnered significant social media engagement (shares, likes, etc.). This can be useful for understanding what kind of content resonates with audiences on various social platforms.
- Analyzes content performance: It provides insights into content performance metrics like shares, comments, and backlinks. This data can help assess the effectiveness of existing content strategies and identify potential areas for improvement.
- Discovering trending topics: BuzzSumo offers features to identify trending topics and keywords within your niche. This can be valuable for staying ahead of the curve and creating content that aligns with current audience interests.
- Identifies relevant influencers: BuzzSumo helps you find influencers who have shared content related to your industry or niche. This can be a starting point for building relationships with potential brand advocates.
- Tracks brand mentions: BuzzSumo can be used to monitor online mentions of your brand or competitors. This allows you to stay informed about brand sentiment and identify potential areas of crisis management.
- Compares competitor performance: It offers tools to compare your content performance with competitors’, providing insights into their strategies and opportunities for differentiation.
BuzzSumo Pricing System
BuzzSumo’s pricing system is a bit different from the tools we mentioned earlier. They offer packages for different needs, like content creation or PR, and the plans are as following:
- Content Creation: 199$
- PR & Comms: 299$
- Suite: 499$
- Enterprise: 999$
9. Voila Norbert
Voila Norbert is a lead-generation tool designed to assist users in finding and verifying email addresses for targeted email outreach efforts. It offers a database of professional emails that you can search through to find the contact info for bloggers and other influencers.
Voila Norbert Key Features
- Finds email addresses: This tool helps users locate professional email addresses associated with individuals on websites like LinkedIn or company websites. This can be valuable for building targeted email lists for outreach campaigns.
- Verifies email accuracy: It offers features to verify the accuracy of email addresses, minimizing the risk of bounces and improving campaign deliverability.
- Integrates with marketing tools: Voila Norbert integrates with various marketing automation and CRM platforms, streamlining workflows for outreach campaigns.
They also have interesting pricing systems, like BuzzSumo.
- Valet – 49$
- Butler – 99$
- Advisor – 249$
- Counselor – 499$
10. JustReachOut
JustReachOut is a public relations and influencer outreach tool that assists users in finding journalists, analyzing their interests, and crafting targeted pitches to secure media coverage and build backlinks.
JustReachOut Key Features
- Identifies journalists and publications: JustReachOut streamlines PR link building by helping you discover relevant journalists and publications in your niche. This targeted approach allows you to craft effective pitches and secure placements, ultimately building valuable backlinks.
- Analyzes journalist and publication data: It offers insights into journalist interests, past coverage areas, and publication audience demographics. This data can personalize pitches and increase the chances of securing placements.
- Provides broken link-building opportunities: JustReachOut helps identify broken links on relevant websites. This allows you to reach out to website owners and suggests replacing the broken link with your content, potentially building backlinks and improving website authority.
JustReachOut Pricing Plans
- Starter Outreach – 147$
- Advanced Outreach – 247$
- Ultimate Outreach – 497$
Link Building Outreach Tools Pricing Comparison
| Tool | Free tier | Basic/Pro tier | Unlimited tier | Enterprise plan | Trial period |
| Respona | No | $499 | $799 | Contact sales | 14 days |
| Mailshake | Yes/No | $25 | $45 | $95 | No |
| Right Inbox | Yes | $7.95 | $14.95 | Price (optional) | No |
| Ontolo | No | / | $97 | $297 | No |
| BuzzStream | No | $24 | $299 | $999 (custom) | 14 days free |
| Pitchbox | No | / | $495 | $1350 | Demo only |
| NinjaOutreach | No | $49 | $99 | $199 | 7 days free |
| BuzzSumo | No | $199 | $299 | $999 | 30 days free |
| Voila Norber | No | $49 | $99 | $499 | Possible when registering |
| JustReachOut | No | $147 | $247 | $497 | 7 days free trial |
Final Thoughts
The SEO landscape is constantly evolving, demanding a proactive approach. These tools empower content creators, marketers, and SEO specialists to stay ahead of the curve. Leverage data-driven insights to identify content gaps, and strategically craft content that resonates with your target audience. This will significantly improve organic traffic and brand awareness. Consider investing in these link-building outreach tools to empower your team to create high-ranking content that informs and engages.
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