SaaS Statistics 2025: The Most Complete, Industry-by-Industry Benchmarks

SaaS is no longer “emerging.” It’s the operating system of modern business.

This page gives you the most current, credible stats organized by industry so you can benchmark your pipeline, pricing, retention, and roadmap with confidence.

You’ll get quick answers first. Then deeper context, data tables, and action steps. Keep this open while you plan Q1.

What is the State of SaaS in 2025?

Bigger budgets, more apps, and sharper governance. 2025 cloud spend hits $723B, with SaaS ~$295–$315B depending on methodology. 

But waste is real: license utilization is <50% and renewals dominate spend. Let’s unpack where the growth and leakage really sits.

Details and benchmarks

• Market size & momentum
  
  • Public cloud end-user spending: $723.4B (2025F); all cloud segments grow double-digits.
    
  • Global SaaS market size (various estimates): $295–$315B (2025F); long-term CAGR mid-teens to ~20%.
    
• Adoption footprint
  
  • Average org uses ~100–112 apps (SMB ~40; 5k+ employees ~150+) and handles ~247 renewals/year. License utilization ~47–53%.
    
• Growth + retention
  
  • Cloud 100 growth back to ~70% YoY for the 2024 cohort; median private SaaS growth ~25%.
    
  • Median NRR across many cohorts ~101%; elite performers 115–125%.

Metric	2025 Benchmark
Public cloud spend	$723.4B
SaaS market size	$295–$315B
Avg apps/org	~100–112
Renewals/year	~247
License utilization	~47–53%
Median NRR	~101%
Top-tier NRR	115–125%

Sources: Gartner; Backlinko (compilations of Gartner/BetterCloud/Zylo); BVP Cloud 100; SaaS Capital.

How Has SaaS Grown in the Last 10 Years?

SaaS went from a niche delivery model to the backbone of enterprise software. 

In simple terms: ~7× market expansion since 2015, a pandemic-era surge, an efficiency reset in 2022–2023, and an AI-driven rebound starting 2024. The mini-timeline below shows the arc and the metrics that matter next.

2015 → 2025 looks like $31B → ~$300B+ for SaaS, while overall public-cloud spend reaches $723B in 2025. 

App footprints ballooned to ~100–275 apps per org depending on methodology. Growth cooled post-2021, then re-accelerated in 2024–2025 with AI.

Decade in 8 bullet points

• 2015–2019 (Foundations): SaaS scales from ~$31B to a solid triple-digit-billion market; land-and-expand becomes the playbook.
  
• 2020–2021 (Acceleration): Remote work + digitization pull demand forward; many leaders post hypergrowth; app sprawl explodes.
  
• 2022–2023 (Reset): Growth decelerates; valuation multiples compress; Cloud 100 average growth troughs around ~55%.
  
• 2024 (Stabilize): Efficiency improves; Cloud 100 growth rebounds to ~70% for the 2024 cohort.
  
• 2025 (AI wave): Public-cloud spend forecast $723.4B; SaaS projected ~$300B+ as AI-assisted workflows monetize.
  
• Adoption reality: Typical companies now run ~100–275 SaaS apps (size/methodology vary); consolidation ebbs and flows.
  
• Mixed growth picture: Incumbent public SaaS growth slows toward high single digits on average, while AI-native firms post outlier gains.
  
• Operator takeaway: Budget for AI features, measure expansion rigorously, and curb license waste across a bigger app estate.

How is Healthcare SaaS Growing in 2025?

Double-digit CAGR across EHR, telehealth, and cloud infrastructure.

Estimates place Healthcare SaaS ~$25B+ (2024), marching toward $75B by 2030; healthcare cloud more broadly exceeds $60B in 2025 with strong teens CAGR. Compliance and AI drive spend but also scrutiny.

Details and benchmarks

• Market size
  
  • Healthcare SaaS: $25.1B (2024), projected $74.7B by 2030 (~20% CAGR).
    
  • Healthcare cloud computing: $63.9B (2025), to $275.8B by 2034 (~17.6% CAGR).
    
• Drivers
  
  • Interoperability, virtual care, and AI diagnostics; rising security budgets and privacy controls (HIPAA/GDPR).

Healthcare SaaS quick table

Sub-segment	2025 Signal
Healthcare cloud	~$63.9B
Core healthcare SaaS	~$25–30B
CAGR (to 2030)	~20%

Sources: Grand View Research; Precedence Research; Meditech Insights.

Why is Fintech + Payments SaaS Still a Powerhouse?

Payments, wallets, and vertical SaaS keep scaling. Payments alone did ~$126B revenues in 2024, with wallets and merchant acquiring as standouts. 

Governance, KYC/AML, and fraud protection are recurring SaaS attach points especially as AI fraud scales.

Details and benchmarks

• Revenue pools
  
  • Payments: ~$126B revenue (2024); within that, digital wallets ~$67B, merchant acquiring & vertical SaaS ~$50B.
    
• Software layers
  
  • Compliance, risk, ledgering, and embedded finance platforms expand; fintech software market growth ~8% CAGR (2025–2029).

Fintech table

Metric (2024–2025)	Value
Payments revenue	~$126B
Digital wallets	~$67B
Merchant acquiring + vertical SaaS	~$50B
Fintech software CAGR (’25–’29)	~8%

Source: BCG; Technavio.

Do Ecommerce SaaS Platforms Still Dominate Retail Digitization?

Yes, Shopify, BigCommerce, and composable stacks continue to expand. 

Shopify powers 4.6M+ sites and commands notable global share; B2B ecommerce SaaS is accelerating as teams modernize procurement and workflows.

Details and benchmarks

• Platform footprint
  
  • Shopify supports 4.6M+ websites and ~29% U.S. share; global share stats vary by methodology but confirm leadership.
    
• B2B ecommerce SaaS
  
  • B2B platform guides for 2025 emphasize cost reduction and modernization; BigCommerce revenue rose to ~$333M (2024) with open-SaaS positioning.

Ecommerce SaaS quick list

1. Consolidate stack (storefront + PIM + OMS).
   
2. Track CAC payback by channel (paid vs. organic).
   
3. Enforce SKU governance and bundle testing via AI.

Sources: TechRadar; Shopify/BigCommerce resources.

What’s Driving Cybersecurity SaaS in 2025?

Identity, data, and agent-driven defense. Security budgets are still rising; ~90% of orgs report increased security funding, major M&A consolidates identity and cloud security, and hyperscalers launch security SaaS storefronts.

Details and benchmarks

• Spending & focus
  
  • ~90% report higher security funding YoY; IGA/identity hardens as a priority.
    
• Consolidation
  
  • Palo Alto Networks announced a ~$25B CyberArk deal; Google’s Wiz deal signaled platform consolidation.
    
• Ecosystem moves
  
  • Microsoft Security Store debuts to distribute security SaaS and AI agents; integrated with Defender/Sentinel/Entra.

Security SaaS

Theme	2025 Signal
Identity + IGA	Budget increases, platform buys
Consolidation	$25B+ landmark deals
Marketplace motion	Hyperscaler security stores

Sources: Omada (IGA report); AP News; The Verge.

How is EdTech SaaS Performing?

Usage is durable; funding is cyclical. EdTech SaaS tools continue growing mid-teens CAGR, but venture funding fell to ~$3B in 2024 from the 2021 peak as free GenAI tools disrupted segments.

Winners blend LMS, mobile learning, and AI tutors.

Details and benchmarks

• Market size
  
  • EdTech SaaS tools: $37.7B (2023) to $94.8B by 2030 (~14% CAGR).
    
• Funding reality
  
  • EdTech investment ~$3B (2024) lowest in a decade amid GenAI substitution pressure.

EdTech table

Metric	2025
Tools market size (’23)	$37.7B
CAGR to ’30	~14%
2024 funding	~$3B

Sources: Grand View Research; FT.

Legal Services SaaS Stats

Yes. Practice-management SaaS grows ~11–13% CAGR; ALSPs expand; investors pour capital into AI-native legal tech. 

Expect faster adoption of AI drafting, matter triage, and deposition analysis tools.

Details and benchmarks

• Practice management
  
  • Legal practice management market ~$2.7–2.9B (2024–25); $4–7.8B by ~2032/2033 (low-teens CAGR).
    
• Market signals
  
  • ALSP market ~$28.5B and rising; Filevine raised $400M; plaintiff-side AI startups crossed $1B+ valuations.

Legal SaaS quick actions

1. Centralize document stores with AI redaction.
   
2. Track utilization and realization rates in-app.
   
3. Pilot agentic drafting for high-volume docs.

Real Estate & PropTech SaaS

Property-management, leasing, and valuation are going cloud. 

Estimates vary widely, but direction is clear: property-management software climbs past $26.5B (2025) to $52.2B by 2032; broader real-estate SaaS shows aggressive growth paths.

Details and benchmarks

Markets

• Property-management software: $26.6B (2025) to $52.2B (2032) (~10% CAGR).
  
• Real-estate SaaS: smaller base, fast growth; some reports project >40% CAGR (methodologies differ—treat with caution).

PropTech table

Segment	’25–’32 Trajectory
Property-management SW	$26.6B → $52.2B
Real-estate SaaS (broad)	Aggressive CAGR (vendor-reported)

Sources: Fortune Business Insights; MarketGrowthReports.

How is Construction SaaS Trending?

From RFIs to payments, workflows keep moving to cloud. SaaS construction management is mid-single to low-double-digit CAGR off a multibillion base, with Procore and Autodesk anchoring the category.

Details and benchmarks

• Market signals
  
  • SaaS construction management: $3.5B (2024), CAGR ~6.8% to 2033 (one estimate).
    
  • Procore continues platform expansion (e.g., Procore Pay).

Construction SaaS checklist

1. Standardize cost codes; automate lien waivers.
   
2. Track change-order cycle time in dashboards.
   
3. Use mobile QA/QC with offline sync.

What About Manufacturing & Industrial SaaS?

Cloud MES/ERP is scaling. Manufacturing SaaS revenue could double by 2030; MES alone may climb from $16.6B (2025) to $41.8B (2032); industrial cloud and “cloud manufacturing” gain traction as factories digitize.

Details and benchmarks

• Segment growth
  
  • Manufacturing SaaS segment: $33.2B (2024) to $71.4B by 2030 (~13% CAGR).
    
  • MES: $16.6B (2025) to $41.8B (2032) (~14% CAGR).
    
  • Cloud manufacturing overall: $85.9B (2024) to $193B (2029) (~17.8% CAGR). 

Industrial table

Sub-segment	2025–2032 Path
Manufacturing SaaS	$33B → $71B (2030)
MES	$16.6B → $41.8B
Cloud manufacturing	$85.9B (’24) → $193B (’29)

Sources: Grand View Research; Fortune Business Insights; TBRC.

Do Automotive Dealers Depend on SaaS?

Increasingly. Dealer Management Systems (DMS) are shifting to cloud/SaaS with market size ~$4.8–6.5B (2025) and ~8–11% CAGR through 2032–35. Competition and lawsuits show the stakes.

Details and benchmarks

• DMS market
  
  • Values vary by source: $4.85B (2025) → $9.73B (2032); or $6.54B (2025) → $40.3B (2035) (different scopes).
    
• Market dynamics
  
  • Platform switching friction and data portability disputes (e.g., Tekion vs. CDK).

Automotive SaaS next steps

1. Negotiate data portability SLAs in MSA.
   
2. Track F&I attach and service-lane upsells in system.
   
3. Pilot AI routing for service scheduling.

How Are ITSM & DevOps SaaS Adopting AI?

Rapidly. Cloud ITSM is ~$10.5B (2025) and growing teens CAGR; CI/CD adoption remains high with GitHub Actions, GitLab, and Jenkins in the lead. 

Expect AI agents to automate ticket handling and playbooks.

Details and benchmarks

• Market size
  
  • Cloud ITSM: ~$10.5B (2025); $23.5B by 2030 (~17% CAGR).
    
  • Top 10 ITSM vendors hold ~83% share; ServiceNow leads ~44% (2024).
    
• CI/CD usage
  
  • GitHub Actions most used for personal projects; strong enterprise adoption alongside Jenkins, GitLab CI.
    
• Strategic moves
  
  • ServiceNow targets AI ACV scale; acquisitions bolster AI agents.

Ops table

Area	2025 Signal
Cloud ITSM size	~$10.5B
CAGR to 2030	~17%
CI/CD leaders	GitHub Actions, GitLab, Jenkins

Sources: Grand View Research; Apps Run The World; JetBrains; IBD.

What About CRM & Marketing Automation SaaS?

CRM remains the anchor; marketing automation compounds steadily. 

Salesforce projects $60B+ revenue by 2030; marketing automation grows low-to-mid teens CAGR through 2030.

Details and benchmarks

• CRM bellwether
  
  • Salesforce targets $60B+ by FY2030; continuing AI/data cloud bets.
    
• Marketing automation
  
  • $6.6–7.2B (2024–2025) to $15–18B by 2030 (low- to mid-teens CAGR).

Go-to-market checklist

1. Track NRR by segment; align pricing to value events.
   
2. Build partner-led acquisition to lower CAC.
   
3. Use attribution windows that match sales cycle length.

How is AI Changing SaaS Economics?

Two forces: (1) hyperscaler capex shifts line items toward AI infra and (2) AI-native apps show outsized ARR/FTE and elevated growth. 

The Cloud 100 growth rebound and $1.13M ARR/FTE case studies signal a new efficiency curve but unit economics are still normalizing. 

Practical implications

• Expect agentic features to pressure seat-based pricing; outcome-based and usage hybrids rise.
  
• Expansion revenue hinges on AI-assisted workflows (time-to-value).

Do Retention and Churn Benchmarks Look Better This Year?

Mixed. Benchmarks suggest B2B churn ~3.5% (avg); many products retain ~30% of new users by month 3. 

NRR around ~101% median; elite firms still push 120%+ via expansion and pricing design.

Retention table

Metric	2025 Reference
B2B churn (avg)	~3.5%
1-mo user retention	~39%
3-mo user retention	~30%
Median NRR	~101%
Elite NRR	115–125%

Sources: Recurly (via Vitally); Pendo; Benchmark summaries.

Why Governance & Cost Optimization Matter Now

Most SaaS spend is renewals (~85%), license utilization is <50%, and shadow IT persists. Tighten discovery, renewals, and SSO then align pricing to outcomes.

Proof points

• 85% of SaaS spend goes to renewals; ~247 renewals/yr per enterprise; ~47–53% license utilization.
  
• Shadow IT remains material; IT controls only ~26% of SaaS spend in many orgs.

Action list

1. Centralize app inventory; kill duplicative tools quarterly.
   
2. Enforce SSO + SCIM; deprovisioning SLAs.
   
3. Push value-based or usage pricing in renewals.

Industry Benchmarks

Use this table for quick cross-industry comparisons as you plan budgets and KPIs.

Industry	2025 Size / Signal	CAGR / Trajectory	Notes
Overall SaaS	~$295–315B	Mid-teens to ~20%	Largest public-cloud segment.
Healthcare SaaS	~$25B+ (’24 base)	~20% to ’30	Telehealth, EHR, AI diagnostics.
Healthcare Cloud	~$63.9B	~17.6% to ’34	Security & compliance heavy.
Fintech/Payments	$126B payments (’24)	Mixed high-growth	Wallets $67B; acquiring/vertical SaaS $50B.
Ecommerce SaaS	Shopify 4.6M+ sites	Growing	U.S. share leadership; B2B surge.
Cybersecurity SaaS	Budgets ↑ (90%+)	Strong, consolidating	Identity & IGA momentum; mega-deals.
EdTech SaaS tools	$37.7B (’23)	~14% to ’30	Fundraising cyclic; AI tutors.
Legal PM Software	~$2.7–2.9B	11–13%	AI drafting; ALSP $28.5B.
Property-Mgmt SW	$26.6B (’25)	~10% to ’32	PropTech consolidation.
Construction SaaS	$3.5B (’24 base)	~6.8% to ’33	Payments, field mobility.
Manufacturing SaaS	$33.2B (’24)	~13% to ’30	MES $16.6B → $41.8B.
Automotive DMS	~$4.8–6.5B (’25)	~8–11%	Cloud DMS migration.
Cloud ITSM	~$10.5B (’25)	~17% to ’30	AI agents for triage.
Mktg Automation	~$6.6–7.2B	~13–15% to ’30	AI orchestration.

How To Use These Numbers

1. Forecast with bands. Use conservative/base/aggressive growth tied to NRR and activation rates, not only new ARR.
   
2. Aim for elite retention. If you’re sub-110% NRR, prioritize expansion pricing and usage triggers toward 115–125%.
   
3. Attack waste. If your license utilization is <60%, you’re subsidizing shelfware—recast seats into usage or outcomes.
   
4. Ship agentic workflows. Tie AI actions to measurable time-to-value and share savings on renewals.

Conclusion

SaaS in 2025 is bigger, noisier, and more uneven but the operators winning share are boringly consistent: tight governance, ruthless retention, and AI that moves KPIs. 

Use the industry tables to calibrate targets, then build pricing and activation around expansion moments.

FAQ – SaaS Statistics

What is the SaaS market size in 2025?

Most credible ranges: $295–$315B (SaaS), within $723B public-cloud spend.

What’s a good NRR target?

Aim >115% for strong expansion; ~101% is median across cohorts.

What is the average B2B churn?

Benchmarks cluster near ~3.5% (mix varies by ACV/ICP).

How many SaaS apps do enterprises run?

Typically ~100–150+; renewals ~247/year.

Where is waste hiding?

~47–53% of licenses underused or unused.

Fastest-rising security need?

Identity/IGA and agent-based defense; budgets up across the board.

Which verticals are hottest?

Healthcare, identity security, manufacturing cloud, B2B ecommerce, and AI-native tools.

Will AI erode seat pricing?

Expect hybrid usage/outcome pricing as AI agents do more work than “seats.”