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SaaS Link Building Tactics for Sustainable Growth in 2024


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The SaaS or Software as a Service industry is one of the fastest-growing industries in the digital space. Data shows that the market is estimated to grow from $97 billion in 2023 to $232 billion by the end of 2024. 

There is intense competition among brands to gain online visibility and retain or expand their market share. One of the ways brands can gain higher ranking and visibility online is by maximizing their SEO outreach. 

Link building is one of the easiest ways to make your website more visible and drive more organic traffic to your business.

High-quality links are important for two main reasons: they tell search engines that you can be trusted and thus help your website rank higher.

Also, backlinks from well-established and reputable websites can boost your website’s credibility and authority in your industry or niche. This can lead to increased trust among your potential customers. 

This article will share 5 key SaaS link-building tactics that will help you propel your website to the top and generate more traffic and revenue for your business. We will also share tips on how to create an outreach campaign that will help you establish long-term connections and secure valuable backlinks for your SaaS business.

Understanding SaaS Link Building

SaaS digital PR link building is a strategy used by brands to improve their website’s visibility in search engine results. This is done by acquiring backlinks from other websites, mainly from the same niche. 

Backlinks are vital as they act like endorsements, signaling to Google that your site is valuable, credible, and relevant. These links provide SEO “juice” that helps these brands rank higher and outrank their competitors on the SERPs. 

But the quality of building links often matters more than the quantity. High-quality backlinks from reputable, relevant websites carry more weight in SEO algorithms and can significantly boost your site’s visibility and credibility.

There are two primary types of backlinks: dofollow and nofollow. These distinctions determine how search engines like Google treat these links in terms of SEO and ranking:

  • Dofollow backlinks. These backlinks are the standard type of backlinks. When a website links to another site with a dofollow link, it passes “link juice” or SEO value to the linked site. Search engines, such as Google, follow these links, crawl the linked pages, and consider them when determining search engine rankings.
  • Nofollow backlinks. These are links that include a specific HTML attribute, rel=”nofollow,” in their code. They do not pass SEO value and are often used to indicate that the website owner does not vouch for or endorse the linked content.

Both types have their place in a comprehensive SEO strategy, with building links that are dofollow being more influential for SEO purposes and nofollow links serving other valuable purposes, such as referral traffic and spam prevention.

Benefits of SaaS Link Building

Link building is a long-term strategy that requires patience, consistency, and a focus on quality over quantity. Here are some of the benefits it brings:

  1. Boosts search engine rankings. High-quality backlinks from authoritative websites significantly enhance your website’s ranking in search engine results. In fact, more than 67% of SEO experts believe that backlinks impact search engine ranking. This is crucial for visibility and attracting organic traffic.
  1. Drives high-intent traffic. Backlinks from reputable sources in your niche can direct traffic to your site that is more likely to convert. This not only increases leads but also enhances the dwell time on your site, which is beneficial for SEO.
  1. Establishes domain authority. A robust backlink profile, especially from high-authority sites, strengthens your domain’s authority. This positions your site as credible and trustworthy in the eyes of Google and users.
  1. Continuous source of referral traffic. Quality backlinks from authority sites ensure a steady flow of traffic, unlike traditional advertising, which stops yielding results after a certain period.
  1. Greater revenue opportunities and more sales. With more traffic and better site metrics, your site is more likely to attract potential customers, leading to increased sales and new revenue avenues.

Challenges in SaaS Link Building

SaaS link building presents several unique challenges. One of the key challenges is that link building in SaaS is heavily dependent on the availability of relevant and informative content.

Without quality content, it can be difficult to attract backlinks. As a SaaS brand, you need to invest time and resources in creating high-quality content regularly​​.

Additionally, creating content around technical or complex topics, which is common in B2B SaaS, can be difficult. Such content often requires expertise and can be challenging to make appealing to a broader audience​​.

Depending on the niche, prospecting for link-building opportunities can also be challenging. Some niches have fewer relevant sites to secure backlinks from, which can limit opportunities for link building​​.

While paid links might provide short-term results, they don’t offer sustainable, long-term value. Natural link building is more challenging and often requires the help of an expert to work. 

Core Strategies for SaaS Link Building

Core strategies for SaaS link building are crucial in boosting visibility, improving search engine standings, and expanding the reach of your business. Here are some key strategies:

Content Marketing for SaaS

Content Marketing is a strategic approach that leverages various forms of content to build brand authority, engage with target audiences, and enhance search engine optimization (SEO). The core of this strategy lies in understanding and creating content that resonates with your audience’s needs, preferences, and challenges while also showcasing the unique value proposition of your SaaS solutions.

To leverage this strategy, create high-quality content that educates your audience about your industry, technology, and solutions. This can include blog guest posts, whitepapers, e-books, and case studies that provide valuable insights and showcase your expertise.

Create data-based content

Tailor content to address specific pain points, challenges, and questions your potential customers might have.  Additionally, ensure that your content is data-rich.

Research shows that on a page-by-page basis, content that is statistical and research-based tends to generate more links than other types. This underscores the importance of data-driven, informative content in attracting backlinks and enhancing the overall link-building strategy​.

Lastly, develop content that aligns with SEO best practices to increase organic traffic. This involves keyword research to understand what your target audience is searching for and creating content that addresses those queries.

Building Relationships in the SaaS Niche

In the SaaS industry, building relationships is a fundamental aspect of successful link-building. This means that you need to build connections with key industry figures, such as influencers and bloggers. 

The process goes beyond simple networking; it’s about engaging in meaningful interactions and showing a genuine interest in their contributions to the industry. For instance, attending webinars and industry events provides opportunities for face-to-face networking and collaboration with key figures in the industry. 

Additionally, active participation on social media platforms like LinkedIn is a great way to nurture relationships. LinkedIn is a powerhouse, especially in the B2B sector—with data showing that 80% of B2B marketing leads come from this platform.

The essence of this approach lies in authenticity. Don’t just approach people to get backlinks. The foundation should be about forming genuine connections based on mutual respect and shared interests. Providing value through unique insights or expertise can help cement these relationships.

Guest Posting in the SaaS Industry

The success of guest posting in the SaaS industry hinges on producing high-quality content that is relevant to the specific niche and the host site. People will only want to link to content that is valuable to their audience.

One effective approach involves cultivating relationships with influential guest bloggers with access to your target sites. Offering incentives, such as complimentary product access or exclusive data, can be an attractive offer for these bloggers to feature your brand in their guest posts.

PR links

Keep in mind that this approach requires patience and persistence. Publishing content can be a slow process, often involving detailed negotiations.

Diversity in targeting is also key. Aim for a mix of high-authority sites and those with lower Domain Ratings, traffic, and engagement. This variety increases the likelihood of your content being accepted and published. Using existing connections in your link-building outreach can expedite this process, especially if your content fills a gap for the host site.

Quality should always take precedence over quantity in guest posting. High-quality content is more likely to be accepted by reputable sites and is more effective for link building. For example, SaaS brands like Toast have seen substantial organic traffic growth through content marketing and strategic link building.

Resource Link Building in the SaaS Niche

With this strategy, the aim is to be a key source of crucial information in the industry. One effective method is creating and sharing high-value content that appeals to your target audience and industry influencers. This can include in-depth white papers, case studies, and data-driven reports that showcase your SaaS product’s capabilities and successes. 

Legal and compliance for links

Another approach is engaging with online communities and influencers. Building relationships with key figures in your industry can lead to collaborations like co-branded webinars or product reviews, which not only enhance your credibility but also increase your reach and backlink potential. 

Partnering with SaaS review websites is also a smart move. Many potential customers rely on these sites for information and testimonials before making purchasing decisions. Getting your product featured on popular SaaS review sites can significantly boost your brand’s visibility and credibility.

PR Link Building For SaaS

PR backlinks are a great way to validate your brand’s content by associating it with a reputable and trustworthy news source.

PR link building involves using public relations tactics to gain backlinks for a website. It involves the creation of engaging, content with strategic PR outreach and using the services of journalists, influencers, and media outlets to turn them into PR backlinks for your brand.  

This approach starts with identifying content gaps and ‘filling them’ with targeted keywords and authoritative data. The content should be not only informative but also engaging, designed to catch the attention of both readers and potential linkers.

A critical aspect of this strategy is the outreach process. This involves finding websites and media outlets that cover topics related to your SaaS product and pitching them your content. You can use link-building tools such as Ontolo to can help identify potential websites and contacts that are most likely to be interested in the content.

Once identified, ensure that you’re providing value to their coverage. You can do this by including unique insights, data, or interactive elements like polls in your content, which can enhance their articles and motivate them to feature your content and links.

Outreach for SaaS Link Building

Outreach is a crucial component of SaaS link building, as it involves reaching out to relevant individuals, businesses, and influencers in the industry to establish connections and secure valuable backlinks.

SEO Outreach

It’s easy to learn, but hard to master, however, applying these tips can set you up for success: 

1. Identify Target Websites

Start by researching extensively to find relevant websites to target. This relevance increases the likelihood of securing high-quality backlinks

Use search engines and tools like Ahrefs or Semrush to find websites with strong domain authority and a history of linking to similar content. Additionally, consider other tactics like competitor analysis to discover websites that have previously linked to your competitors. 

Although there are many ways to identify targets, it is important to diversify your efforts across multiple channels. After all, tools like Ahrefs and SEMrush use different approaches and algorithms, so you should never trust solely one source. 

2. Develop a Targeted Outreach List

Once you complete your research, make a list of potential targets. First and foremost, focus on relevance. Ensure that the prospects you select have a direct connection to the SaaS field, and if possible, the specific niche of your product. This ensures that your outreach efforts resonate with your target audience.

Secondly, assess the authority of your prospects. Look for individuals or businesses that have established themselves as experts or leaders in the SaaS industry. Influencers with a significant following and a track record of high-quality content or services are valuable targets.

Engagement is another critical factor to take into account. Prioritize prospects who actively interact with their audience, whether through social media, blogs, or other channels. Engaged prospects are more likely to show interest in your SaaS content.

Additionally, check whether your prospects have a history of sharing similar content or linking to relevant resources. If they have linked to similar content in the past, they may be more inclined to link to your SaaS-related content as well.

Ultimately, the goal is to prioritize high-potential targets—individuals or businesses that combine relevance, authority, and engagement in the SaaS niche. 

3. Craft Personalized Outreach Emails

Personalized emails make your communication more engaging and relevant to potential link partners. It shows that you value their website and are genuinely interested in connecting with them as individuals. This increases the likelihood of a positive response.

To excel at this step, address the recipient by name and mention specific details about their website, like a recent article or project you found interesting. Clearly explain why linking to your SaaS content would benefit their audience. 

Also, you can offer reciprocity by mentioning what you can provide in return, such as a guest post or promotional support. Keep the email concise, focusing on the value you bring, and always express gratitude for their consideration. 

Finally, end with a polite and straightforward call to action, suggesting the desired link placement. Personalized and respectful SEO outreach emails are more likely to foster positive relationships and link-building collaborations.

4. Provide Value

When you engage with potential link-building prospects, it’s crucial to offer something valuable in return for their interest and cooperation. 

Offering value helps establish a mutually beneficial relationship with your prospects. When you reach out to them for link-building opportunities, they should perceive your content or collaboration as valuable to their audience. This ensures that the interaction is not one-sided but benefits both parties.

Additionally, consider customizing your content to cater to each prospect’s specific interests or preferences. Personalization can make your outreach more effective and demonstrate that you’ve invested time and effort in tailoring the content to their needs.

Another way to provide value is to offer exclusivity or unique insights. If your SaaS company has access to data, trends, or industry knowledge that others don’t, sharing this exclusive information with your prospects can be a compelling incentive for them to link to your content.

Moreover, be open to collaboration and partnership opportunities that go beyond simple backlink requests. This could involve co-authoring content, participating in webinars or podcasts, or jointly hosting events related to the SaaS industry. Such collaborations not only provide value but also foster long-term relationships.

5. Follow-Up Strategy

A Follow-Up during Saas link-building ensures that initial outreach efforts are not wasted. It helps maintain communication with potential partners and increases the chances of securing valuable backlinks. 

To approach follow-up effectively, send a polite and concise reminder email after the initial outreach. Mention the previous message, express continued interest, and offer additional information if needed. 

Follow-ups should be spaced appropriately, usually a week or two after the initial contact, and should be persistent but not pushy. A well-executed follow-up strategy helps build relationships, fosters cooperation and ultimately leads to more successful link-building outcomes for SaaS companies.

6. Leverage Existing Relationships

You can also leverage existing relationships to tap into pre-established trust and connections. When you reach out to partners, customers, or industry contacts, it can lead to easier and more successful link-building opportunities.

To approach this step effectively, start by identifying your existing network of partners, clients, or industry peers who might be willing to collaborate on link-building. 

Reach out to them personally, highlighting the value of a link exchange or co-authored content for mutual benefit. Make the process seamless for them by providing ready-to-share content or suggesting specific link placements. 

This is why building and nurturing long-term relationships can be a powerful and efficient way to secure valuable backlinks for your SaaS company.

7. Measure Results

Measuring results allows you to gauge the effectiveness of your efforts and make data-driven decisions. It helps identify what’s working and what needs adjustment, ultimately optimizing your outreach strategy.

To measure results effectively, start by tracking key metrics like the number of emails sent, open rates, response rates, and the number of successful backlinks acquired. Analyze the quality of these backlinks by assessing the domain authority of linking sites and monitoring changes in your Google rankings. 

Saas link building

Additionally, use tools like Google Analytics to trace the increase in website traffic attributed to your link-building efforts. Regularly reviewing and comparing these metrics can help you refine your outreach strategy, focus on what drives results, and ensure your SaaS link-building campaign remains effective over time.


Effective SaaS link-building strategies are more than just a means to improve search engine rankings; they are a cornerstone for sustainable growth in the digital economy. Successfully building a strong backlink profile can help SaaS companies not only enhance their online visibility but also build credibility and authority in their domain. 

And no industry places more emphasis on brand authority than SaaS, which thrives on having advancements and cutting-edge projects embraced by the community. 

Ultimately, a well-executed link-building strategy is not just about securing a spot on the first page of search results; it’s about carving a niche in the competitive digital landscape and ensuring long-term, organic growth for your SaaS business.

Frequently Asked Questions (FAQ)

Why is link-building crucial for SaaS companies?

Link-building helps boost a SaaS website’s search rankings, drives targeted traffic, enhances credibility, and exposes the brand to a broader audience. This competitive advantage and long-term growth strategy ensure SaaS companies stay relevant and trusted in a competitive market.

How does content marketing contribute to SaaS link building?

Creating high-quality, informative content can help you naturally attract backlinks from authoritative websites. When others find your content valuable, they are more likely to reference it on their own sites or share it, leading to organic link growth. 

These backlinks improve search engine rankings, establish credibility, and increase brand visibility. In other words, content marketing acts as a magnet, drawing in valuable links that strengthen a SaaS company’s online presence and influence in the industry.

What is the significance of building relationships in the SaaS industry for link building?

Establishing connections with industry influencers, bloggers, and other SaaS professionals can lead to natural backlinks. When these relationships trust your content, they are more likely to reference it on their own websites, enhancing your site’s credibility and search engine rankings. 

Moreover, these connections can result in collaboration opportunities, guest posting, and mutual promotion, further expanding your reach and link-building prospects within the SaaS community. In summary, relationship-building is a valuable strategy for organic and meaningful link acquisition in the SaaS industry.

What is resource link building, and how does it benefit SaaS companies?

Resource link building is a link-building strategy where SaaS companies create valuable resources, such as guides, tools, or industry reports. These resources serve as linkable assets that attract backlinks from relevant websites. 

The benefits for SaaS companies include improved SEO rankings, increased website traffic, enhanced authority in the industry, and the opportunity to establish partnerships with other businesses through collaborative resource creation. This strategy strengthens online presence and fosters valuable connections within the SaaS ecosystem, contributing to long-term growth and credibility.

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Dan Fries

Dive deep into the mind of BlueTree CEO Dan Fries and explore a wealth of knowledge on the nuances of link-building and digital marketing.

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